Internet Sales Manager
Internet Sales Manager
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Job Description
Job Title: Internet Sales Manager (Hands-On Process-Driven)
Department: Sales / BDC
Reports To: General Sales Manager
Location: Atzenhoffer Chevrolet
Position Summary:
Atzenhoffer Chevrolet is looking for a hands-on Internet Sales Manager who is passionate about driving performance through daily action lead accountability and structured follow-up. This role requires someone who is equally comfortable jumping on a phone call as they are leading a team huddle someone who doesnt just manage the BDC process but owns it from lead to appointment to sold.
Key Responsibilities:
Lead Management & Engagement
Personally engage high-value leads and actively work the CRM to ensure no opportunity is missed.
Oversee execution of a structured multi-touch follow-up cadence (17 touches across 3 days) for all new leads with a focus on appointment conversion.
Monitor response times contact attempts and lead progress throughout the funnel.
Review dropped leads and reassign or re-engage when necessary to salvage opportunities.
BDC Team Leadership
Lead coach and motivate BDC representatives through side-by-side management.
Conduct daily check-ins and provide live coaching during phone sessions.
Monitor call quality email/text messaging and appointment setting for effectiveness and professionalism.
Enforce consistent CRM usage and lead notes no ghost leads allowed.
Appointment & Show Rate Optimization
Drive confirmed appointment volume through real-time coaching scripting and call reviews.
Track and manage appointment confirmations and show rates daily.
Partner with sales managers to ensure seamless handoff from appointment to showroom.
Immediately follow up on no-shows and cancellations to reschedule.
Performance Tracking & Accountability
Own the daily tracking of appointment set confirmed and shown metrics maintaining full visibility via internal trackers and reporting.
Maintain and update lead progress statuses to reflect Green Yellow or Red based on activity and intent.
Provide weekly performance scorecards to the management team highlighting team results conversion rates and areas for improvement.
Run weekly one-on-ones with team members to align on performance pipeline activity and coaching focus.
Sales Integration & Collaboration
Ensure smooth coordination between BDC sales managers and front-line reps to protect the customer experience.
Prepare appointment briefs for sales managers and oversee handoffs to ensure nothing gets lost in translation.
Collaborate with sales leadership on missed appointment recovery unsold showroom follow-up and prospecting campaigns.
Qualifications:
2 years in a dealership Internet Sales or BDC leadership role
Strong CRM fluency (eLeads preferred)
Track record of improving lead conversion and appointment show rates
Exceptional phone presence written communication skills and problem-solving ability
Comfortable leading by example: making calls jumping into tough leads and coaching in real time
Results-oriented with a passion for structure accountability and continuous improvement
What Success Looks Like:
Leads are followed up on with speed consistency and quality.
CRM tasks are completed daily no overdue or unworked leads.
Appointments are not only set but confirmed and showing.
Sales managers are fully briefed on every customer walking through the door.
The BDC is a machine confident disciplined and high-performing and youre at the wheel.
Compensation:
Base salary aggressive performance bonuses tied to appointment shows conversions and sales. Full benefits package included.
Required Experience:
Manager
Employment Type
Full-Time
