Senior Channel Partner Marketing Manager

1. Business Alignment:
   1. Assess and Strategize Channel Alignment: Evaluate the relevance and alignment of authorized distributors to determine whether they are best positioned to represent Rittal Eplan or both brands; identify strategic opportunities for cross-brand synergy or where exclusivity is more effective.
   2. Maintain and Optimize Channel Partner Landscape: Own and manage a comprehensive and dynamic database of channel partners clearly identifying brand alignment exclusivity status and cross-sell potential to support strategic growth initiatives across both organizations.
   3. Collaborate Across Channel Leadership: Partner closely with channel sales managers and directors from both Rittal and Eplan to develop unified or brand-specific marketing strategies that reflect each partners business model capabilities and market position.
2. Channel Marketing Strategy:
   1. Develop and lead the execution of global channel partner marketing strategies that align with business objectives and drive revenue growth.
   2. Design and implement joint marketing campaigns with key partners focusing on lead generation brand awareness and sales enablement.
   3. Ensure marketing strategies are tailored to meet regional and local market needs working closely with partner marketing teams to localize content and campaigns.
3. Partner Enablement & Support:
   1. Provide partners with the necessary marketing tools collateral and training to promote and sell the companys products effectively.
   2. Create and maintain a repository of co-branded marketing assets (e.g. brochures presentations case studies) and ensure partners are utilizing them properly.
   3. Conduct regular training sessions or webinars for partners to update them on new products solutions and marketing initiatives.
4. Collaborative Campaign Development:
   1. Collaborate with channel partners to develop joint marketing plans defining shared goals and co-investment opportunities for campaigns trade shows and events.
   2. Work closely with product marketing teams to create technical content that helps partners articulate product value propositions to their customers.
   3. Align with internal sales teams to ensure that partner marketing initiatives support sales objectives and lead generation efforts.
5. Performance Tracking & Reporting:
   1. Track analyze and report on the performance of partner marketing programs including lead generation conversion rates and revenue contribution.
   2. Provide insights and recommendations for continuous improvement based on performance data and feedback from partners.
   3. Develop and maintain a dashboard of key metrics to measure the success of channel partner marketing efforts and their impact on pipeline growth.
6. Budget Management:
   1. Manage the budget for channel partner marketing activities ensuring efficient allocation of resources to high-impact programs.
   2. Evaluate and optimize partner marketing investments to maximize ROI and channel performance.
   3. Manage administer and track the use of the Market Development Funds (MDF) for the distribution partners.
7. Partner Relationship Management:
   1. Build and maintain strong relationships with key channel partners acting as the primary point of contact for marketing-related initiatives.
   2. Conduct regular reviews with partners to assess marketing effectiveness understand their evolving needs and ensure alignment with company objectives.
   3. Audit and maintain channel partner marketing materials website literature etc. that references Rittal for brand compliance.
   4. Participate in partner events trade shows and conferences to support partners marketing efforts and foster closer collaboration.
8. Cross-Functional Collaboration:
   1. Collaborate with global marketing sales and product teams to ensure partner marketing initiatives are integrated with the overall business strategy.
   2. Work with marketing operations to ensure the smooth execution of joint marketing campaigns and timely delivery of assets to partners.
   3. Ensure consistent communication across teams to avoid overlaps and ensure resource allocation efficiency.
9. Market Research & Competitive Analysis:
   1. Stay up to date with industry trends competitor activities and channel marketing best practices.
   2. Provide insights and recommendations on market trends and competitor actions that may impact the companys channel marketing strategies.

• Bachelors degree in Marketing Business or a related field. MBA preferred.
• 8 years of experience in channel or partner marketing preferably within a B2B or industrial/technical sector.
• Proven experience working with global channel partners distributors or resellers.
• Strong understanding of industrial automation or similar technical industries is a plus.
• Experience developing and executing joint marketing programs with measurable success.
• Proficiency in using marketing automation platforms CRM systems (e.g. Salesforce) and partner management platforms.
• Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.
• Experience with budget management and demonstrating ROI for marketing activities.

• Excellent communication negotiation and relationship management skills.
• Strong analytical skills to interpret data and optimize channel marketing programs.
• Ability to collaborate effectively across global teams and manage complex projects with multiple stakeholders.
• Proactive self-motivated and results-oriented with a strong focus on execution.
• High attention to detail and ability to deliver high-quality work under tight deadlines.
• Willingness to travel internationally as needed (approximately 20%).

If you require reasonable accommodation for any part of the application or hiring process due to a disability you may contact the companys Human Resources Department at .

This option is reserved for individuals who require accommodation due to a disability.

Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO including Disability/Vets.