Marketing Manager, Off Campus Partners

Marketing Manager

Location: Charlottesville VA or Richmond VA

OVERVIEW

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.

is the nations #1 rental marketplace for owners property managers and consumers. the network that millions of renters every year rely on to find their new place is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industrys most comprehensive virtual tools to attract the most and highest-quality renters. Our suite of services includes digital advertising social and reputation management and market analytic solutions which delivers innovative tools for our customers.

Off Campus Partners:

Off Campus Partners a CoStar Group subsidiary and part of the network is the leading provider of off-campus housing websites for colleges and universities in the U.S. Our mission is to simplify the off-campus housing experience for universities students and property managers nationwide. We have established partnerships with more than 150 of the countrys top universities offering their students a user-friendly platform to search for housing find roommates and access educational resources. One of our first university partnerships was with the University of Virginia! Preview the site at .

The Marketing Manager at Off Campus Partners shapes and executes marketing strategies that elevate our brand expand awareness and drive lead generation in the student housing and university markets. This role blends creative storytelling with data-driven marketing to reinforce OCPs position as the trusted leader in simplifying the off-campus housing experiencethe place for students to find a place.

RESPONSIBILITES

• Lead Integrated Campaigns:Deliver marketing initiatives and content that drive visibility engagement and qualified leads.

• Manage Digital Channels:Oversee social media email and paid advertising to grow traffic conversions and audience reach.

• Create & Maintain Content:Develop compelling creative assets (graphics presentations ads social content) and manage a centralized content library for brand consistency.

• Optimize Web Presence:Work with the team to improve SEO content strategy and user experience to maximize engagement and conversion.

• Analyze & Refine:Use data insights to measure performance and optimize strategies for ROI.

• Collaborate Across Teams:Partner with internal teams such as Strategic Partnership Development Account Management Sales and Product to align marketing with business goals.

• Stay Ahead of Trends:Monitor higher education and student housing insights to inform strategy and competitive positioning.

WHY JOIN US

• Shape the marketing vision for a growing mission-driven brand in higher education and student housing.

• Work in a collaborative innovative environment where your ideas directly drive business impact.

• Be part of a purpose-driven team that partners with universities to educate and empower students to feel supported confident and prepared during their college years and beyond.

BASIC QUALIFICATIONS (Internal)

• Two years of experience in Marketing at The CoStar Group or a current employee within the Off Campus Partners brand.

• Bachelors degree is preferably in Communications or Marketing from an accredited not-for-profit in-person college/university.

BASIC QUALIFICATIONS (External)

• 24 years of experience in marketing with a focus on digital strategy content creation or social media management.

• Proficiency in graphic design software such as Adobe Creative Suite (Illustrator Photoshop InDesign).

• Strong understanding of SEO SEM and digital marketing best practices.

• Experience with Google Analytics social media management tools (e.g. Hootsuite Sprout) and content management systems (CMS).

• Excellent written and verbal communication skills with the ability to adapt messaging for different audiences.

• Strong project management skills; able to manage multiple priorities and meet deadlines.

• Strategic and analytical thinker with the ability to implement campaigns and drive results aligned with business goals.

• Highly organized self-starter who thrives in both independent and team settings with strong attention to detail.

• Bachelors degree required from an accredited not-for-profit in-person college/university.

PREFERRED QUALIFICATIONS

• Experience working in higher education or the student housing industry.

• Experience with paid advertising platforms such as Google Ads and Meta (Facebook/Instagram) Ads.

• Proficiency with email marketing tools (e.g. SendGrid Mailchimp) and campaign automation.

• Video editing skills for creating multimedia content (e.g. Adobe Premiere Canva).

• Working knowledge of HTML/CSS for content updates and landing page edits.

• Experience using data visualization tools (e.g. Tableau Power BI) to communicate marketing performance and insights.

WHATS IN IT FOR YOU

When you join CoStar Group youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life legal and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent) with yoga studio Pelotons personal training group exercise classes

• Access to CoStar Groups Diversity Equity & Inclusion Employee Resource Groups

• Complimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks