This is a remote position.
Organic Social Media Strategist (TikTok & Instagram Growth)
Remote Full-Time or Part-Time US Time Zone (Morning Overlap Required)
We re on a mission to go viral and we need your help to maximize reach across TikTok Instagram Facebook and YouTube.
As the Organic Social Media Strategist for our natural health book brand you ll work directly with the founder and our editing team to build viral content strategies implement parent-child account structures and create high-performing posts that drive engagement followers and sales.
About the Role:
- Your focus is to engineer virality finding trends creating engaging concepts and coordinating with editors to produce content that spreads like wildfire.
- You ll manage and scale multiple accounts (parent-child strategy) across platforms to multiply reach dominate feeds and maximize exposure.
- You ll collaborate on DM sales automation to turn engagement into another sales channel through organic content.
- You won t edit videos but you will own your ideas end-to-end from trend research and scriptwriting to coordinating production and analyzing performance.
- We work smart with AI tools you ll have access to the best to streamline ideation and content planning.
- Down the line you ll help us expand into longer-form YouTube content including strategizing video series and building a clipping strategy that feeds short-form platforms.
- You ll also help create a clipping community empowering fans and micro-creators to amplify our reach by sharing clips and highlights.
Key Responsibilities:
- Research trends and viral content formats that fit our brand voice.
- Write scripts and content briefs for viral short-form videos.
- Coordinate video production with editors to ensure timely execution.
- Implement and manage parent-child account structures to multiply content distribution (think Andrew Tate Iman Gadzhi playbook).
- Work with the team on DM sales automation turning engagement into leads and customers.
- Post manage and analyze performance metrics to refine and optimize strategies.
- Scale content output and experiment with new formats to push boundaries.
- Develop YouTube clipping strategies and foster a clipping community to expand organic reach.
What We re Looking For:
- Obsessed with social media you live and breathe viral content and know what s trending.
- Experience or understanding of parent-child account strategies and how to use them to scale reach.
- A self-starter who takes initiative drives projects forward and gets things done.
- Obsessive communicator who keeps the team aligned and informed.
- Passionate about organic marketing virality and brand growth.
- Comfortable in a fast-paced experimental environment where we test learn and scale quickly.
- Familiar with DM sales funnels or eager to learn and implement them.
- Interested in clipping ecosystems how short-form and long-form content can work together to amplify impact.
About Us:
We re a natural health book brand selling 1000 books a day globally but that s just through paid ads. We ve barely scratched the surface organically.
We make beautiful full-color books about herbal remedies food as medicine and holistic health.
Our vibe: warm educational empowering science-backed something your mom would share on WhatsApp and you d actually want to read.
We re not fear-mongering. We re here to help people live healthier naturally.
Screening Questions (Please Answer):
- Do you scroll through IG Reels / TikTok in your free time What do you like to watch
- What s the difference between content that goes viral and content that just gets a few likes
- Give an example of a brand or creator whose content went viral recently. Why did it work How would you reverse-engineer this for a natural health book brand
- What s a winning hook you ve seen on social media
- Who s an example of someone using a parent-child account strategy How does it work and why is it effective