Senior Manager, Paid Media (Brand)
Senior Manager, Paid Media (Brand)
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Job Description
Job Description:
About Us:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Role:
Dow Jones is seeking a Senior Manager Paid Media to help drive Upper and Mid Funnel campaigns across multiple social platforms for The Wall Street Journal. The ideal candidate will have 10 years of experience with managing paid media for brand campaigns start to finish. The paid media team is data driven collaborative and open to all ideas in order to help achieve growth goals.
You will report to the Director Paid Media - WSJ and work cross-functionally with teams across the marketing organization including but not limited to Acquisition Engagement & Retention Brand Audience and Data Science.
You will work on-site in our midtown Manhattan office 3 days each week.
You will:
Grow positive affinity for WSJ ultimately leading to subscriber acquisition.
Partner with external media agencies to develop cross-channel campaigns that drive Upper and Mid Funnel KPIs (favorability and consideration).
Ensure media budgets are delivering against goals and reaching relevant audiences including re-evaluating the media mix when business goals are not being met.
Develop media targeting and audience strategies to drive impact; influence creative briefs in partnership with Brand and Content.
Optimize media strategies to improve performance and ensure the KPI goals are met.
Manage a $5M annual media budget to increase audience reach and maximize qualified traffic volume to the brands.
Be hands on in-platform - QAing campaign builds optimizing targeting strategy and monitoring performance.
Find ways to use media creative and content to deepen our relationship with our audiences to drive traffic grow our digital channel footprint and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
Actively report track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
Work closely with platforms (eg. Meta) and vendors (e.g. agencies) to identify opportunities to build awareness and consideration for Barrons MarketWatch and WSJ.
Stay ahead of industry trends platform updates and emerging technologies to keep our media strategies at the forefront.
You have:
10 years experience in paid media 4 years in brand media.
Prove experience identifying meaningful actionable insights within past successful social media campaigns.
Hands-on experience with developing and reporting on metrics and KPIs for business goals process improvement projects and campaign management.
Self-starter with a proactive mindset capable of seeking out and building the necessary relationships throughout the league to achieve success.
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
Detail-oriented highly organized and comfortable managing multiple priorities in a fast-paced environment.
A bachelors degree in marketing or business administration is preferred
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: 130000.00 - 160000.00We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Senior Manager
Employment Type
Full-Time
