Senior Email Marketing Specialist
Senior Email Marketing Specialist
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Job Description
Purpose of your role
Were undergoing a transformative journey focusing on B2B growth and expanding revenues through launching a new SaaS platform and products for B2B clients globally so that their business thrives with better money movement and control.
The role of Email Marketing Specialist focuses on designing developing and implementing omnichannel campaigns and communications using Salesforce Marketing Cloud to drive activation engagement product adoption and loyalty for B2B clients globally across the entire client lifecycle.
In this hands-on role you will be deeply involved in the day-to-day design and execution of our email and SMS marketing campaigns. This position requires a unique blend of technical expertise creative skills attention to detail application of email best practice design customer first thinking and marketing knowledge to design develop and optimise campaigns and communications. You will be working as part of a collaborative and inclusive global team who share your passion for email best practice client engagement and leveraging Salesforce technologies.
This is an initial 6 month contract.
What you do
- Build & maintain the OFX suite of email & SMS message templates and email content modules in Salesforce Marketing Cloud to support go-to-market efficiency and consistency for transactional marketing & other types of 1:1 communication.
- Draw on your ability to design emails with a user-centric approach optimizing layout content hierarchy and interaction to drive engagement and conversions
- Plan build & execute 1:1 transactional communications (email and SMS messages) in Salesforce Marketing Cloud to support product experience journeys and other operations use-cases for existing OFX consumer and business customers globally.
- Plan build & execute 1:1 marketing campaigns (email and SMS messages) in Salesforce Marketing Cloud that engage existing OFX consumer and business customers globally ensuring the right customer receives the right message at the right time.
- Translate briefs from other marketing and OFX stakeholders into communications requirements and designs.
- Leverage internal and external events/triggers to tactically engage relevant customers and stimulate incremental revenue to OFX.
- Drive campaign engagement quality and deliver real business outcomes creating reports campaign insights and recommended developments/optimisationsalways looking at how we can scale campaign performance and reach.
- Build relationships with key colleagues in Marketing Product Commercial Legal Compliance and external partners to enable email marketing execution on time on brand and support long-term CRM data and customer engagement strategy.
- Keep abreast of new email and direct marketing best practices and new capabilities to ensure OFX is taking advantage of opportunities to improve the CRM program.
Qualifications :
- Tertiary-level degree qualified in Marketing Communications or Business
- Certified Salesforce Marketing Cloud Email Specialist
Knowledge skills experience
- 5 years hands of experience creating and managing email content building automated marketing journeys and building targeted audiences in Salesforce Marketing Cloud (Email Studio Journey Builder)
- Experience working with HTML CSS and AMPscript to build and edit email content
- Strong understanding of email rendering constraints and proven ability to develop emails that display consistently across various email clients and devices adhering to accessibility guidelines
- Solid understanding of email deliverability best practices including sender authentication (SPF DKIM DMARC) list management and content optimization to ensure high inbox placement rates
- Highly organised with strong attention to detail clarity & accuracy
- Good time management and multitasking skills
- Exceptional written communication skills
- A strong desire to execute drive impact and demonstrate urgency
- Customer-focused with ability to take initiative and work autonomously
- A self-starter who is data-driven has a proactive and creative approach to problem-solving
- Interest in financial services; keeping abreast of global
Additional Information :
What its like working at OFX
Were OFXers because we want to make a difference. We see challenges as opportunities and were not afraid to roll up our sleeves to get stuff done. Were committed to making things easier for our clients pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.
We operate as one team cross-functionally and globally to drive outcomes that deliver excellence for our customers. Were curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career with leadership training secondments internal mobility and access to a large library of online learning.
- Make a difference. Through our Make a Difference program we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day which OFXers can use together or individually as well as matched giving and the opportunity to nominate charity of choice every quarter.
- Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers effort technical expertise or support through a range of global and regional channels and awards including quarterly and annual awards milestones and shout outs.
- Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether its a wellbeing activity end of year celebration or a monthly team get-together our team wants you to feel welcome!
- Benefits that mean something. We offer a range of fantastic benefits including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave youll feel well-supported at OFX.
- A great work environment. Enjoy work-life balance and flexibility with our hybrid work model in an inclusive diverse and non-hierarchal culture.
At OFX we are committed to fostering a diverse inclusive and accessible workplace where we value respect and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process please email us at .
We encourage you to apply if this role aligns with your career aspirations.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
