Director of Integrated Marketing
Director of Integrated Marketing
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Job Description
Job Details
Description
Position Summary/Objective of job:
The Director of Integrated Marketing leads Salt & Straws holistic marketing strategy across all channels ensuring we consistently deliver on our mission to reinvent the ice cream experience through unexpected discovery and moments of full-faced attentionsharing experiences that inspire and connect us all. This role is responsible for the development and execution of integrated marketing campaigns go-to-market planning for product launches national storytelling and brand partnerships that elevate brand perception and drive business growth across retail e-commerce and wholesale.
The Director ensures a cohesive and intentional brand presence across every touchpoint partnering closely with Retail Marketing Digital and Creative teams. They oversee the Community and Content team as well as the Marketing Operations Coordinator and collaborate cross-functionally to translate founder vision cultural insights and innovation pipelines into compelling narratives that come to life in-market.
Essential Functions:
- Lead the development and execution of integrated marketing campaigns across retail e-commerce and wholesale channels aligning with product launches seasonal moments and brand partnerships
- Own go-to-market strategy for new products and brand initiatives ensuring cohesive messaging and coordinated rollout across all guest touchpoints
- Partner with Retail Marketing Digital and Creative to bring campaigns to life in a way that is aligned timely and brand-authentic
- Maintain and evolve Salt & Straws brand voice and positioning ensuring consistency across channels and platforms
- Translate founder vision R&D pipeline and cultural trends into compelling brand narratives that resonate across audiences
- Oversee the Community and Content team guiding strategy and execution for organic social influencer partnerships and brand storytelling
- Manage the Marketing Operations Specialist ensuring streamlined workflows marketing calendar accuracy and operational excellence across campaigns
- Collaborate with internal stakeholders including R&D Retail Ops People and Supply Chain teams to align marketing with broader business priorities
- Track brand performance guest sentiment and campaign results using insights to refine strategy and drive continuous improvement
- Support PR influencer and partnership efforts in collaboration with agency and internal teams to amplify reach and brand equity
- Contribute to marketing leadership discussions and planning helping shape the overall strategy priorities and creative direction of the team
- Foster a positive and engaging work environment for direct reports and Team Members by ensuring ongoing open lines of communication inspiring others through your words and actions coaching for improvement and growth and embracing Salt & Straws mission and core values
Qualifications
Qualifications:
- Bachelors degree in Business Marketing or a related field or equivalent combination of education and relevant experience
- 8 years of experience in marketing
- 5 years of experience managing a team
- Proven track record of developing and executing successful brand marketing strategies
- Experience in food and beverage or consumer goods industry preferred
Knowledge and Critical Skills:
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Proficiency in digital marketing content strategy and multi-channel campaign execution
- Deep understanding of storytelling branding and consumer engagement strategies
- Ability to work with people of all backgrounds and identities
- Desire to coach mentor motivate and manage Team Members with demonstrated ability to build and lead high-performing teams
- Excellent leadership and interpersonal skills with the ability to effectively communicate and build rapport with individuals at various levels of the organization
- Self-directed with organizational and problem-solving skills; ability to prioritize work effectively and positively under pressure and amidst changing priorities
- Ability to thrive in a fast-paced dynamic environment with a hands-on approach
- Excellent collaboration and communication skills and the ability to bring Legendary Hospitality into all interactions with team direct reports and guest and vendor relationships
- Discretion to handle confidential information
- Proficiency in MS Office
- Fluency in English
Physical Demands:
- Sitting 90% of the time.
- Standing 5% of the time.
- Walking 5% of the time.
- Frequent repetitive motion.
- Regularly required to use hands and fingers to handle or operate office equipment including a computer keyboard mouse and telephone.
- Will be required to regularly talk hear and see.
- Specific vision abilities required by this job include close vision color vision depth perception and ability to adjust and focus.
- Ability to travel frequently which may involve long periods of driving or flying.
Work Environment:
- The noise level in the work environment is usually quiet but can vary in volume based on office occupancy.
- Open office setting; most work performed at a desk on a computer in a climate-controlled environment.
- The work environments are bright and well-lit.
- This position requires occasional travel to various company locations.
Salt and Straw Values
Create The Unbelievable
Show Up Generously
Act With Thoughtful Curiosity
Share Human Kindness
Make It Count
Commuter Benefits
Salt & Straw offers an employer-sponsored Commuter Benefit administered by ALICE. This benefit allows you to set aside pre-tax dollars to use for certain work-related commuting expenses. These expenses include qualified parking costs mass transit expenses and ride sharing.
The IRS establishes a maximum amount of commuter assistance benefits that a Team Member can exclude from income for tax purposes. The limits for 2023 are $300 per month for qualified parking and $300 per month for mass transit and ride sharing.
To learn more about your ALICE Commuter Benefit visithttps:// Support
Salt & Straw offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers including individuals with you are a U.S. applicant and desire a reasonable accommodation to complete a job application please contact our HR team at
Salt & Straw is proud to be an equal-opportunity employer of all qualified individuals. We will consider all people - minorities women veterans and individuals with disabilities no matter their sexual orientation or gender identity. Salt & Straw will consider giving opportunities to qualified individuals with criminal histories when it aligns with federal state and local statutes.
Salt & Straw participates in E-Verify. We will provide the Social Security Administration and if necessary the Department of Homeland Security with information from each new employees Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
We cant wait to meet you!
Required Experience:
Director
Employment Type
Unclear
