Marketing Specialist
Marketing Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Description
Responsibilities
- Develop and implement innovative multi-faceted marketing campaigns which may include email podcast episodes blogs print social media web content webinars infographics advertising videos and in-person touchpoints with clients and prospects.
- Be curious and collaborative engage internal subject matter experts to learn about our products and our clients needs to develop more informative and targeted content and campaigns.
- Become adept in the Tyler voice and writing style to write effective compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.
- Track project campaign and advertising results to report on the impact of work.
- Manage projects so assigned deliverables are completed on time and with efficient use of resources.
- Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
- Stay abreast of industry and marketing best practices trends ideas tools and technology.
- Utilize department technology to manage workflow CoSchedule and Confluence for all campaign planning TyCAT for project management Marketo for email campaigns Teams for project collaboration and others as needed.
Qualifications
- Bachelors degree in a related field or equivalent experience
- At least 3 years of marketing experience
- An understanding of marketing communications vehicles including email direct mail collateral video web and trade shows advertising
- Experience effectively managing a variety of marketing projects and timelines.
- Strong writing skills and experience
- Knowledge of AP style
- Solid skills in Microsoft Office (Word Excel PowerPoint Outlook)
- An understanding of graphic applications image/media files web media/interactive marketing etc.
- A positive attitude with a desire to go above and beyond expectations.
- Technology/software industry and public sector experience preferred.
Required Experience:
Unclear Seniority
Employment Type
Full Time
