Lead UI/UX Designer
Lead UI/UX Designer
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Job Description
What is Cirkul
Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.
The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious fun and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100 unique flavors all with no sugar zero calories no artificial colors and a range of functional enhancements online at Walmart and other retailers across the United States. Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier better-for-you alternatives.
What is this role
Cirkul is looking for a Lead UI/UX Designer to drive the strategy and execution of user-centered design across our digital experiences. This is a pivotal role for someone who wants to both define the vision and roll up their sleeves to execute it. Youll be responsible for shaping how our customers discover learn about and engage with our productsimproving clarity conversion and delight. Youll partner closely with Marketing Ecommerce and Engineering while presenting design strategy directly to executive stakeholders to deliver thoughtful and compelling user experiences that support our business objectives.
What does an average day look like
Driving Results:
- Define and own a rolling 12 month UX roadmap aligned to Web/Ecommerce and company-wide OKRs.
- Lead user research and usability testing to identify friction points and inform design strategies.
- Use data-driven insights A/B testing and performance metrics to iterate and optimize design solutions.
- Analyze customer behavior across channels and touchpoints to propose improvements.
Taking Ownership:
- Own the end-to-end design processfrom discovery to deploymentacross mobile and web applications.
- Establish governance for a scalable design system ensuring a consistent visual and interaction language.
Making Decisions:
- Translate business goals and user needs into wireframes high-fidelity mockups and clickable prototypes that balance near-term UX KPIs with longer term vision.
- Map customer journeys and user flows that enhance onboarding discovery and product engagement.
Cultivating Relationships:
- Partner with Marketing leads Product Managers and Engineers to align design direction with brand conversion and product goals.
- Champion the user across cross-functional teams and be a trusted design voice in strategic conversations.
Instilling Trust:
- Communicate design concepts and decisions clearly building consensus among cross-functional stakeholders and incorporating feedback with ease.
- Maintain a user-first mindset while balancing technical constraints and business needs.
Customer Focus:
- Deliver beautiful intuitive and highly functional interfaces that elevate the user experience.
- Stay on the pulse of UX/UI trends emerging tech and digital behavior to constantly push our design forward.
What background should you have
- Bachelors degree in Interaction Design HCI Graphic Design or a related field (or equivalent experience).
- 5 years of experience in UI/UX design with a strong portfolio demonstrating strategic and hands-on work.
- Proven experience owning design direction and managing programs/teams across major digital initiativesideally within eCommerce or DTC.
- Expertise in Figma Sketch Adobe XD or similar design/prototyping tools.
- Strong understanding of user-centered design conversion principles information architecture and responsive/mobile-first frameworks.
- Experience with A/B testing user research and data-informed decision making.
- Clear confident communicator with excellent collaboration skills and comfort presenting to senior audiences.
- Experience working closely with marketing and eCommerce teams (DTC brand-specific experience is a big plus).
What do we offer
- Competitive salary based on experience and market
- Generous benefits 401k match and PTO (even insurance for your fur babies!)
- Employee discounts on Cirkul products
- New corporate office space with great amenities
- Opportunity to work with a best in class team in a hyper growth company taking over the hydration industry
- A culture that rewards results
Please review our privacy policy here.
Cirkul Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive people-first environment. We do not discriminate on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status or disability status. If youd like more information about your EEO rights as an applicant under the law please download the available EEO is the Law & EEO is the Law Supplement documents.
Employment Type
Full Time
