Job Title: Brand and Marketing Officer
Industry: Fintech
Job Type: Full time
Our client is a fast-growing financial technology company dedicated to revolutionizing digital payments lending and investment. We are seeking a creative and data-driven Brand and Marketing Lead to develop and execute strategies that enhance our brand drive customer acquisition and improve engagement.
Job Summary
As the Brand and Marketing Lead you will be responsible for developing and implementing brand positioning marketing campaigns digital strategies and growth initiatives to strengthen our market presence. You will lead a team or collaborate cross-functionally to ensure consistent messaging across all channels while driving measurable business impact.
Key Responsibilities
Brand Strategy & Positioning
Define and evolve the company s brand identity voice and messaging to differentiate us in the fintech space.
Ensure brand consistency across all touchpoints including the website social media PR advertisements and customer communications.
Conduct market research to identify trends customer insights and competitive positioning.
Digital & Growth Marketing
- Develop and execute performance-driven marketing campaigns across channels such as SEO SEM social media email and content marketing.
- Optimize customer acquisition funnels including paid ads landing pages and lead generation strategies.
- Manage the social media strategy (LinkedIn Twitter/X Instagram TikTok) to enhance engagement and brand awareness.
- Oversee content marketing initiatives (blogs whitepapers videos newsletters) to establish thought leadership.
Product Marketing & Go-To-Market (GTM)
Collaborate with product teams to craft compelling value propositions for new features and products.
Lead launch campaigns including email sequences PR efforts influencer partnerships and webinars.
Develop sales enablement materials such as presentations case studies and FAQs.
Public Relations (PR) & Partnerships
Identify and manage strategic partnerships with banks fintechs and technology providers.
Analytics & Performance Tracking
Monitor key performance indicators (KPIs) such as brand awareness engagement conversion rates customer acquisition cost (CAC) and return on investment (ROI).
Utilize Google Analytics CRM systems and advertising platforms to refine strategies.
Present data-driven insights to leadership for informed decision-making.
Qualifications & Skills
Experience:
- 5 years in brand management digital marketing or growth marketing (experience in fintech preferred).
- Proven track record of scaling brands running successful campaigns and driving revenue growth.
Skills:
Strong copywriting storytelling and visual branding skills.
Expertise in SEO paid advertising (Google/Facebook/LinkedIn) email marketing and marketing automation.
Familiarity with fintech compliance including financial regulations and data security.
Proficient in Google Analytics CRM tools (such as HubSpot and Salesforce) and design tools (like Canva and Adobe Suite).
Application
Interested and qualified applicants should forward their CVs to using BR-MBL-25 as subject