Associate Tagging & Tools Manager
Associate Tagging & Tools Manager
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Job Description
If youre passionate about web technologies and eager to make a significant impact to marketing performance join us in shaping the future of our digital landscape!
Taylor & Francis Group have an exciting and business-critical opportunity for a Associate Tagging & Tools Manager to join our Marketing Analytics Team.
We are seeking a detail-oriented individual who can help unlock the full potential of our web analytics technology. You will be pivotal in testing and implementing our measurement roadmap optimising Google Tag Manager setups and supporting marketers through cookie consent management changes.
What youll be doing
- Support the design and implementation of Google Tag Manager containers across the company. Understand marketing data needs and create tags to help them understand the events they need to service those needs. Ensure consistency and quality across the companys GTM containers
- Support the Senior Marketing Manager and agencies to implement the measurement roadmap our considered and strategic approach to Google Tag Manager across the business. Audit our GTM implementation suggest improvements and amend tags triggers and variables
- Make changes and improvements to tagging for web analytics tools including Google Analytics HotJar and Contentsquare
- Ensure marketing tags and scripts in Google Tag Manager are configured correctly efficiently and in compliance with GDPR and cookie regulations
- Test releases monitor results and quickly identify and resolve bugs
- Support the Senior Marketing Manager in training marketers on the use of web analytics tools
- Create comprehensive documentation of changes and improvements to help communicate changes to marketers and improve processes
- Collaborate with Marketing Analytics wider Marketing RAD product and technology teams on Google Tag Manager implementation usage and improvements
Qualifications :
Essential experience
- Creating tags triggers and variables in Google Tag Manager especially Google 360 accounts
- Proficiency in web analytics tools (e.g. Google Analytics Adobe Analytics)
Skills priorities
- Strong attention to detail
- Internal communication and stakeholder management
- A love of learning - this is a constantly evolving technical and legal landscape - and problem solving
- Project management time management prioritisation collaboration with colleagues and partners
- An ability to describe technical concepts in laymans terms and to add technical precision to requests from non-technical marketers
Desired experience
- Use of Google Analytics 4 for reporting on marketing performance
- Basics of JavaScript
- Knowledge of other analytics tools such as HotJar and Contentsquare
- Understanding of GDPR consent management and cookie handling
- Understanding of performance marketing ecommerce or lead generation
- Experience with server-side Google Tag Manager
Additional Information :
Location: The successful candidate will be able to utilise our balanced working/hybrid working model which offers the flexibility to work from home 2 days per week. We ask that candidates live within a commutable distance of either our London Blackfriars office OR our Milton Park Abingdon office to ensure that they can make it to an office for the remaining 3 days per week.
Closing Date: Applications will close on 25th July 2025. Please note that applications are shortlisted on a rolling basis and we will be interviewing alongside advertising so we encourage you to apply at the earliest opportunity.
What we offer in return:
- A strong base salary plus annual company bonus
- An excellent work/life balance with a fantastic working culture
- 25 days annual leave per year
- An additional day off for your birthday (can be taken any time)
- 3 additional discretionary days off during the holiday season at the end of the year
- 4 paid volunteering days each year
- Company funded single cover private medical insurance
- Employee assistance programme offering 24/7 well-being support
- Share Match Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance plus optical and medical care
Being Yourself at Taylor & Francis
If youre excited about working with Taylor & Francis to foster human progress through knowledge we invite you to apply even if your existing skills and experience dont fit every item listed above. At Taylor & Francis we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources incentives and flexibility you need to enjoy success at work and to live a healthy balanced life.
Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits develops and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.
We genuinely care about our colleagues promoting work-life balance wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: better yet check out our LinkedIn Life Page highlighting our accomplishments employees and company culture. Its also a good way of meeting our recruitment team who will be happy to advise you on your journey here at T&F.
know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed. As such Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race colour ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status citizenship or other protected characteristics under local law. This role may also be available on a flexible working or part time basis please ask the Talent Acquisition team for more information.
To find out more about our business and the great career opportunities please go to our Careers Site: Work :
No
Employment Type :
Full-time
Employment Type
Full-time
