Senior Corporate Marketing Strategist

Aeroflow Health Sr. Corporate Marketing & Content Specialist (Remote)

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We have grown to be a leader in the home medical equipment segment of the healthcare industry are among the fastest-growing healthcare companies in the country and recognized on Inc. 5000s list of fastest-growing companies in the U.S.

As Aeroflow has grown so has our need for bold strategic storytellers. Were actively building a best-in-class Corporate Marketing team to elevate our B2B brand presence expand thought leadership and create integrated content campaigns that drive visibility value and engagement with key stakeholders.

The Opportunity

We are seeking a Sr. Marketing Content Specialist who will have full ownership over content development and strategy execution across our corporate channels. This individual will play a critical role in positioning Aeroflow as a premier partner to payors providers and healthcare organizations and must be both strategic and execution-focused.

Youll collaborate with internal SMEs business unit leaders and external PR and SEO partners to develop a content engine that moves the needledriving qualified leads thought leadership visibility and campaign performance. Youll know how to translate ideas into strategy and strategy into measurable outcomes.

Your Primary Responsibilities

• Lead the development and execution of B2B content campaigns working cross-functionally with stakeholders
• Own the content/editorial calendar across all corporate channels
• Create blog posts newsletters landing pages webinars and long-form articles with a sharp eye on SEO and conversions
• Partner with SEO team to turn keyword strategies into content that ranks and performs
• Define KPIs for each piece of work track results and optimize based on performance
• Collaborate with our PR agency to push thought leadership tell big stories and build executive visibility
• Manage Aeroflows LinkedIn presence campaign planning scheduling and reporting on post-performance
• Oversee payor-facing communications including newsletters and campaigns
• Interview internal experts and turn complex information into clear powerful content
• Recommend ways to tighten marketing operations and boost campaign results

Skills for Success

• You dont wait to be told what to doyou drive the process
• You think in terms of results not just activity
• You can pivot fast when needed without losing your focus
• You know how to talk to different audiences at all levels without losing the message
• You love data and use it to sharpen your next move

Must-Have Qualifications

• Bachelors degree in Marketing Communications Journalism or a related field
• 5 years of content marketing and/or communications experience
• Proven experience building and executing content strategies independently
• Strong copywriting skills across formats: short-form long-form promotional and thought leadership
• Working knowledge of SEO best practices keyword strategies and analytics
• Familiarity with LinkedIn Ads Google Ads GA4 and GTM
• Excellent organizational and project management skills
• KPI-focused and metrics-driven
• Strong collaboration skills with the ability to influence cross-functional teams
• Willingness to travel to our Asheville NC headquarters on a quarterly basis (travel expenses covered).
• Willingness to submit a LinkedIn profile and writing sample as part of the interview process.

Nice-to-Have Qualifications

• Healthcare industry experience particularly DME or payer/provider communications
• Experience managing external agencies (PR SEO Digital)
• Background in email marketing and integrated media strategies

Breakdown of Responsibilities (Subject to Change):

• 70%: Content creation and management of the editorial calendar
• 20%: Internal collaboration with marketing brand and digital teams
• 10%: Cross-functional collaboration with business units and external vendors

What we look for

We are looking for highly motivated and talented individuals who have the ability to think strategically and help us continue to grow and evolve as a Corporate Marketing function. A willingness to be flexible and manage through shifting priorities will be advantageous in this role.

What Aeroflow Offers

Competitive Pay Health Plans with FSA or HSA options Dental and Vision Insurance Optional Life Insurance 401K with Company Match 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s) Additional Parental benefits to include fertility stipends free diapers breast pump Paid Holidays PTO Accrual from day one Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If youve been looking for an opportunity that will allow you to make an impact and an organization with unlimited growth potential we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.

Required Experience:

Senior IC