Sr. Manager, Integrated Marketing Campaigns

Your opportunity

This is a fantastic opportunity to optimize New Relics growth engine by working across marketing channels with a focus on demand/ nurture strategies in web email and paid activation. You are a self-driven demand generalist who can act both strategically and tactically with a strong track record of driving measurable impact via performance marketing channels. You have strong analytical skills experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in campaign management and optimization and are skilled in coordinating between internal teams and external agencies to drive performance outcomes. Youre both technical and creative and will be a strong partner to the internal growth team regional marketing teams marketing operations creative and data teams to consistently evolve and improve our demand gen marketing strategy.

What youll do

• Develop and execute integrated multi-channel demand generation campaigns that drive pipeline and revenue growth (email web personalization paid and organic social content syndication 3rd party webinars etc.).
• Collaborative content mapping ensuring updated and new content is featured in appropriate persona journeys.
• Partner closely with Sales Development (SDR) and account executives in Sales to align on campaign goals target audiences and messaging that convert leads into pipeline.
• Establish a repeatable campaign process starting with broad 1:many programs and supporting 1:few and 1:1 initiatives over time.
• Collaborate with the Marketing Operations/automation to manage lead nurture programs and improve funnel conversion.
• Define and track key campaign metrics providing clear insights and recommendations. Report on results regularly in Marketing team meetings and prepare materials for presenting to the CxO team in company Quarterly Business Reviews (QBRs)
• Work cross-functionally with Product Marketing Sales and RevOps to enhance lead scoring segmentation and personalization.
• Create content for campaigns (emails ads landing pages) in collaboration with Product Marketing and Content teams.
• Stay current on industry trends modern AI and personalization tools demand generation tactics and best practices to continuously improve campaign effectiveness and efficiency.
• Collaborate with field/regional teams to drive ideation around performance improvement through creative iteration cycles campaign and promotional brainstorming and more.
• Drive channel experimentation from creative to landing page testing to event testing across markets identify opportunities to create growth across our tier 1 markets.

This role requires

• 6-9 years of experience in B2B demand generation with a strong track record of collaborating closely with sales to execute multi-channel marketing campaigns that drive pipeline and revenue growth.
• A data-driven and analytical mindset. You base your decisions and strategies on data and metrics and you have experience with analytics tools (Power BI Tableau etc.).
• Humility creativity and thoughtfulnesscrafting and testing strategies that are most effective for New Relics specific goals.
• Experience managing paid media campaigns and digital marketing channels for demand generation.
• Hands-on experience with marketing automation platforms (e.g. Marketo HubSpot) and CRM systems (e.g. Salesforce) a must; familiarity with Account-based Marketing tools like 6sense a plus.
• Experience developing and executing multi-channel go-to-market strategies.
• In-depth knowledge of current growth marketing trends and best practices.
• Great cross-functional/program management skills with both technical and creative stakeholders to not only be accountable to results but drive collaboration with global teams.
• Native-level English fluency required.

Bonus points if you have

• Understanding of Engineer and DevOp personas as well as Enterprise and Commercial buyer personas.
• Upper intermediate foreign language (level B2) in Japanese French Spanish or other romance languages a plus.

Please note that visa sponsorship is not available for this position.

#LI-MA1#LI-Remote

Fostering a diverse welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best most authentic selves to work every day. We celebrate our talented Relics different backgrounds and abilities and recognize the different paths they took to reach us including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. Were looking for people who feel connected to our mission and values not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process please reach out to .

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success including fully office-based fully remote or hybrid.

Our hiring process

In compliance with applicable law all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including but not limited to theSan Francisco Fair Chance Ordinance.

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Manager