Affiliate & Brand Partnerships Manager
Affiliate & Brand Partnerships Manager
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Job Description
OVERVIEW
We are seeking an ambitious and commercially astute Affiliate & Partnerships Manager to join our Digital Marketing team. This is a pivotal role for Gymshark responsible for championing all aspects of affiliate and partnerships across our global markets.
You will be instrumental in driving forward our strategy identifying nurturing and optimising relationships that deliver significant growth and brand impact. You will also lead a small team exploring new innovative partnerships that help us become this generations 100-year brand.
WHAT YOULL BE DOING
Were looking for someone with a few years hands-on experience managing affiliate programmes either in-house or through an agency to take ownership of our growing affiliate network. This is a commercially focused role suited to someone who is data-led strategically minded and well-informed on the latest trends and challenges in the affiliate space.
Youll be responsible for managing a range of affiliate partners of varying sizes with proven experience in driving customer acquisition through performance-based partnerships. A key part of the role involves identifying and onboarding new affiliates that align with our brand and support our wider growth work closely with one Affiliate Executive and have the autonomy to shape and scale the programme in line with broader commercial objectives.
- Develop and execute a global innovative and disruptive short to mid-term channel strategy aligned with the global campaign calendar and marketing initiatives to drive revenue and new customer growth.
- Translate wider commercial objectives into a focused channelstrategy to ensure targets are achieved and contribute to overall business growth.
- Identify and pursue new strategic partnerships that elevate our brand and drive new customer growth.
- Cultivate and expand our existing partnerships actively seeking new opportunities to drive incremental revenue and mutual growth.
- Manage the channel budget across all regions strategically positioning us commercially to maximise performance and achieve positive ROI.
- Collaborate closely with other marketing channels to develop and execute an aligned omni-channel strategy and cross-channel campaigns across key markets.
- Partner with internal and external Product and Tech teams to ensure tracking is robust and act on industry changes.
- Stay ahead of industry trends ensuring the channel remains adaptable and embraces innovative execution methods.
- Coach mentor and upskill direct reports based on role requirements.
Accountable for
Own a key performance channel that directly supports broader business goals and commercial objectives.
Provide regular reporting on channel performance offering clear insights into trends the effectiveness of new initiatives and areas for optimisation.
Oversee budget planning and allocation ensuring efficient investment to maximise channel performance and ROI.
Drive the development of a high-performing affiliate programme with full accountability for incremental revenue and delivery against key targets.
Proactively identify and capitalise on innovative growth opportunities to scale the channel.
Ensure consistent and cohesive messaging across the customer journey by aligning closely with other digital marketing channels.
Collaborate with Partnerize to maintain industry-leading tracking and attribution delivering strong results for all stakeholders.
Lead the strategic expansion of the channel across key markets adapting plans to market dynamics and commercial priorities.
WHAT YOULL NEED
- Proven track record of scaling affiliate programs globally with measurable revenue impact.
- Expert understanding of the affiliate landscape publishers platforms and networks experience with Partnerize would be preferred.
- Strong ability to translate data into strategy turning performance insights into scalable initiatives with limited supervision.
- Creative thinker with the ability to influence cross-functional teams including senior stakeholders with a clear vision for the channel.
- Highly commercial and analytical individual with an understanding of the underlying economic metrics involved in partnerships and their broader strategic implications.
- Skilled in both budget management and team leadership within a digital marketing context.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ Solihull UK.
CLOSING DATE: 16th July 2025
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .
ABOUT US.
Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.
THE PERKS.
Competitive Win Together Lose Together Bonus
Choice of Private Medical Insurance or Healthcare Cash Plan paid for by us!
25 days holidays your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Discounts Cashback and Savings programme
Financial Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when youre physically and mentally unwell
Very Generous Family Leave package we support you extending your family
Refuel - Healthy fresh food at GSHQ
Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking
Required Experience:
Manager
Employment Type
Full Time
