Product Manager, Media OS
Product Manager, Media OS
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Job Description
IQVIA Digital powers exceptional brand experiences delivering innovative solutions based on a customer-first insights-driven and integrated omnichannel provide authenticated privacy-enhanced data and analytics innovative fit-for-purpose healthcare technology and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data advanced analytics technology solutions and clinical research services for the life sciences industry. Learn more at
Media OS is a key platform within IQVIA Digital powering omnichannel advertising through the activation of proprietary healthcare data across programmatic social and emerging media channels. The Product Manager will own strategy and planning for a defined functional area within Media OS with a focus on unlocking new revenue opportunities driving adoption and solving complex business challenges for IQVIAs agency and brand partners within the Media Activation Product Team.
This role sits at the intersection of business needs client feedback and platform capabilities. The Product Manager will collaborate closely with Product Owners Engineering Commercial and Strategic Accounts to prioritize use cases shape product direction and translate client needs into scalable differentiated solutions across audience creation planning activation and measurement workflows.
Essential Functions
- Owns the product strategy and roadmap for a functional area of Media OS ensuring alignment with IQVIA Digitals broader growth objectives
- Identifies high-value use cases and unmet market needs by working directly with client teams agency partners and strategic stakeholders
- Develops business cases for new product initiatives and defines success metrics to measure impact across adoption revenue and retention
- Partners with Product Owners to translate strategic initiatives into clearly scoped epics and requirements ensuring delivery meets business intent
- Leads product discovery and requirements gathering for net-new features or market differentiators
- Collaborates across GTM engineering product and operations to bring new features from concept to launch ensuring internal alignment and customer readiness
- Monitors product performance post-launch and iterates based on data insights market feedback and platform KPIs
- Supports sales client success and operations teams by contributing to collateral demos and documentation that articulate product value
Qualifications
- Bachelors degree in a technical business or related liberal arts field (e.g. Economics Computer Science Data Science Public Policy) or equivalent experience
- 5 years of product management experience ideally in digital advertising AdTech MarTech or healthcare-related technology
- Proven ability to define product strategy and prioritize initiatives based on business value feasibility and customer impact
- Familiarity with key platforms such as The Trade Desk LiveRamp Snowflake Salesforce or similar media and data systems
- Strong communicator with experience influencing cross-functional teams and senior stakeholders across technical and commercial groups
- Experience launching data-driven products or platforms and measuring success using metrics such as adoption retention revenue contribution or campaign performance
- Comfortable with technical detail and able to translate complex platform workflows into client-friendly narratives and business outcomes
- Experience working in or around regulated industries (e.g. healthcare finance insurance) is preferred
#IQVIADIGITAL
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $87000.00 - $217600.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.
Required Experience:
IC
Employment Type
Full-Time
