Social Media Specialist
Social Media Specialist
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Job Description
Introduction
Maryland Public Television commonly known as MPT is a public television network that broadcasts throughout the entire state of Maryland and the District of Columbia and into parts of Delaware Pennsylvania Virginia and West Virginia. MPT is Marylands only statewide broadcaster. Headquartered in Owings Mills MPT is a member of the Public Broadcasting Service (PBS) and is a producer of both locally and nationally distributed TV programs and digital content.
LOCATION OF POSITION
Main Purpose of Job
- Expose teens and young adult job seekers to in-demand careers and industries identified by the US Bureau of Labor Statistics showcasing opportunities for advancement training and livable wages through compelling social media content.
- Reach our target audience on their most frequented platforms including TikTok Instagram Reels and YouTube Shorts by producing highly engaging platform optimized videos that resonate with 15-26 year olds.
- Support local communities by addressing employment needs collaborating with public media stations to craft regionally relevant content that positions stations as trusted conveners storytellers and leaders in workforce development.
- Create sustained impact and transformation by producing content that bridges students employers and workforce development programs fostering meaningful connections and real-world opportunities
POSITION DUTIES
The Jobs Explained Social VideoSpecialist will work closely with the Maryland Public Television (MPT) projectteam to develop curate and create videos that inform teens on social mediaplatforms about in-demand careers in Agritech Manufacturing and ideal candidate will have demonstrated experience being on camera writingfilming producing sourcing information collecting digital assetspublishing editing digital video and have a deep familiarity with verticalvideo content. If you are an enthusiastic digital content creator who lovespublic media and has a deep understanding of content that engages youngaudiences we want to talk to you! Essential responsibilities include:
- Collaborates with the project team to coordinate the development production and delivery of social media content supporting the overall goals and objectives of the initiative
- Produces 2-3 videos each week for social video-forward platforms often collaborating with local businesses/industries or being on-screen talent
- Manages 2 Jobs Explained (@MarylandJobsExpained) social media accounts (Instagram Facebook or YouTube Shorts) where you will build engage and interact with your audience
- Attend weekly meetings with partner stations to share successes best practices and advice
- Provides internal updates on performance metrics and assists in drafting regular updates and reports for project funder.
- Able to communicate from idea to execution storyboards and audience engagement
- Archiving videos on a regular basis
- Managing a content tracking sheet and social publishing schedule
- May need to help with other projects as requested.
MINIMUM QUALIFICATIONS
Minimum of 2 years of experience in digital video production or social media content creation.
Proficiency in creating content for social media platforms including TikTok Instagram or YouTube Shorts. Understanding what works well for each platform and across platforms.
Portfolio or samples of previously created social media video content.
Proficiency in Canva Adobe Creative Cloud and/or other video editing software
Strong on-camera personality
Ability to travel to video shoots
Strong creative thinking skills with the ability to analyze current platform trends and develop innovative storytelling approaches in digital video.
Solid understanding of digital metrics and KPIs with the ability to use data to inform content strategies.
Ability to collaborate effectively with individuals at all levels of an organization.
Exceptional organizational interpersonal and written/oral communication skills.
Superior writing and copy-editing skills
Applicants with experience in content production for young people promotions digital design education or social improvement projects are strongly encouraged to apply. The selected applicant may be occasionally required to participate in evening and weekend events
SELECTION PROCESS
Please make sure that you provide sufficient information on your application to show that you meet the qualifications for this recruitment. All information concerning your qualifications must be submitted by the closing will not consider information submitted after this candidates will be placed on theeligible (employment) list for at least one year.
For education obtained outside the U.S. a copy of the equivalent American education as determined by a foreign credential evaluation service must be provided prior to hire.
BENEFITS
FURTHER INSTRUCTIONS
The online applications areStronglyrecommended. However if you are unable to apply onlinethe paper application (and supplemental questionnaire) may be submitted to Maryland Public Television HR 11767 Owings Mills Blvd. Owings Mills MD application materials must be received by the closing date for the recruitment. No postmarks will be accepted.
If additional information is required the preferred method is to upload. If you are unable to upload please fax the requested informationto .Only additional materials that are required will be accepted for this recruitment. All additional information must be received by the closing date and time.
For questions regarding this recruitment please contact Aaron Clark at or
If you are having difficulty with your user account or have general questions about the online application system please contact the MD Department of Budget and Management Recruitment and Examination Division at or.
Appropriate accommodations for individuals with disabilities are available upon request by calling: MD TTY Relay Service 1-.
We thank our Veterans for their service to our country.
People with disabilities and bilingual candidates are encouraged to apply.
As an equal opportunity employer Maryland is committed to recruitment retaining and promoting employees who are reflective of the States diversity.
Required Experience:
Unclear Seniority
Employment Type
Full Time
