Marketing Manager, Delegate Marketing - Cannes Lions

This role is based in Holborn London UK 3 days a week

This role is an exciting opportunity to work with multiple teams across the LIONS Brand creating executing and reporting on a number of marketing initiatives throughout the year to attract and retain delegates across our Events with a focus on Cannes Lions International Festival of Creativity.

In this role your challenge is to innovate the way in which we go-to-market with the Delegates product driving customer engagement and positive brand perception across our attendee base.

Youll be responsible for delivering the go-to-market strategy for the Cannes Lions delegates focusing on both new business lead acquisition and customer retention with detailed marketing planning and reporting.

You will join a team of changemakers. The Marketing teams purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

Key accountabilities

• You will be responsible for crafting and executing a year-round marketing strategy and plan for our attendees at Cannes Lions with support of delegate volume and brand KPIs. This includes targeted marketing to both new and existing delegate audiences in close collaboration with event customer experience content and sales teams.

• Youll build deep customer understanding to develop insight-led marketing strategies that address clear customer needs while also creating sales enablement materials and on-site customer-led experiences that strengthen the delegate community.

• Youll lead data analysis and regular delegate marketing performance reporting establishing KPIs with the commercial team and delivering timely campaign reports to all levels of stakeholders across the business.

• Youll collaborate with Content Creative and Video teams to develop compelling speaker and case study marketing crafting engaging messaging and targeting strategies that build excitement about Cannes Lions among delegates and prospects.

• Youll work with the Delegates team to create exceptional customer experiences and community-building activities that foster stronger connections within the Cannes Lions delegate network.

• Work closely with Creative Press and Digital Marketing teams writing briefs that enable the delivery of a world-class marketing campaign.

• Youll collaborate with our regional festival teams and advise on delegate marketing strategy and planning.

• You are an advocate and ally for diversity equity and inclusion.

• You are a connector working hard to ensure people and projects are not inadvertently siloed or silenced.

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications :

Skills experience & qualifications required

• Minimum 4-6 years experience in marketing ideally working on or close to an event

• Experience of developing and delivering multi-channel marketing campaigns

• Experienced briefing internal creative teams or agencies

• You excel in stakeholder management youre an expert communicator and youre comfortable setting clear channels of communication and managing expectations across multiple teams

• You have demonstrated proficiency in data analytics with strong reporting capabilities to translate complex information into actionable insights.

• Youve got experience in project management and you have a proven track record of delivering work to a deadline keeping teams regularly updated along the way

• You have a proven track record of managing competing priorities and driving campaigns with clear project plans and regular communication

• Youre familiar with the creative communications industry

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres 
some of what you can expect when you join us. But dont just take our word for it see what our 
colleagues have to say at

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and 
• most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events our fantastic 
• Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer with charity match funding 
• available too 22 Informa PLC
• Information Classification: General
• Career opportunity: the opportunity to develop your career with bespoke training and 
• learning mentoring platforms and on-demand access to thousands of courses on LinkedIn 
• Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from plus company funded private medical 
• cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching  shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes 
• As an international company the chance to collaborate with teams around the world 

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues 
who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have 
most although not all of the skills and experience listed we welcome your application. 

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds 
are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally  an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and  do not discriminate on the basis of key characteristics and statuses including all of those protected by  law. Ask us or see our website for full information. 

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Remote Work :

No

Employment Type :

Full-time