Director - SEO and Demand Generation Content
Director - SEO and Demand Generation Content
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Salary Not Disclosed
1 Vacancy
Job Description
We are looking for a strategic and results-driven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and execution manage DG content across the funnel and lead a high-impact team responsible for crafting compelling content that attracts nurtures and converts leads.
The ideal candidate is an expert in SEO content strategy and demand generation who thrives in a cross-functional environment partnering with teams across product marketing brand growth and campaigns.
Key Responsibilities
- Lead SEO strategy and execution driving organic growth and optimizing Freshworks digital presence
- Manage SEO agency and external partners ensuring best-in-class strategies and execution
- Oversee a small but mighty team of DG content creators producing high-impact content for top middle and bottom-funnel leads
- Develop and optimize demand generation content journeys ensuring seamless audience experiences across channels
- Partner with campaign managers brand product marketing and cross-functional teams to align SEO and DG content with marketing goals
- Own content performance tracking and reporting using data-driven insights to improve organic visibility and conversion
- Stay ahead of SEO trends AI-driven content strategies and search engine algorithm updates
- Implement SEO best practices for multi-region multi-language enterprise websites
- Spearhead website migrations CMS transitions and technical SEO enhancements
- Lead technical SEO initiatives including site architecture crawlability indexation schema markup Core Web Vitals and page speed optimizations
- Collaborate with engineering and web development teams to implement structured data optimize JavaScript rendering and ensure SEO-friendly site performance
- Innovate with AI personalization and marketing automation to scale content and enhance engagement
Qualifications :
- 10 years of experience in SEO and content marketing preferably in B2B SaaS
- Proven experience leading SEO strategies and demand gen content efforts at scale
- Strong expertise in technical SEO content strategy local SEO and link-building
- Experience managing SEO agency relationships and internal teams
- Deep understanding of demand gen funnels and content-driven customer journeys
- Strong analytical skills with proficiency in Google Analytics SEMrush Ahrefs and other SEO tools
- Experience with marketing automation tools A/B testing and conversion rate optimization
- Working knowledge of HTML CMS platforms (WordPress) and web development best practices
- Ability to influence and collaborate across cross-functional teams
- Experience using AI and automation to scale content creation and optimization
- Strong written and verbal communication skills with a thought leadership mindset
Additional Information :
The annual base salary range for this position is $$168000 - $276000 USD.
Compensation is based on a variety of factors including but not limited to location experience job-related skills and level. Bonus/equity may be available.
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
