Senior Brand Manager
Senior Brand Manager
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Job Description
Marketing Planning
Conduct joint field calls with sales team to provide assistance analyze customer needs market trends and competitive information
Create and develop marketing words programs and tools that are targeted to the achievement of paln sales and margin goals
Complete preliminary and final marketing portfolio planning and budget consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages clinical tools product slides handbook etc
Prepare realistic & achievable objectives strategies tactics plan and sales forecast for the responsible product
Product Management
Lead to create and implement the brand strategies of the assigned products based on market size opportunities and competition shares in the industry build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Determine pricing and positioning based on strategic goals of the products in the target segment roll out products base on availability and regulatory time lines
Work with other function management team to ensure the cross functional alignment of product strategies
Design training programs target to consistently upgrade sales teams professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in the therapeutic area
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs
Cost Control & Monitoring
Determine the financial planning process related to product launch customer satisfaction scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
Qualifications :
Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication and presentation skill with excellent interpersonal sense
Experienced project management background in pharmaceutical company
Strong analytical skills including business and financial management
Autonomy/Independence Assertiveness; a polished professional presence is essential
Should be self-motivated creative and well organize
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
