Senior Brand Marketing Manager
Senior Brand Marketing Manager
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Job Description
Our Opportunity:
Chewy is looking for a consumer-centricand data-driven Senior Brand Marketing Managerto join our Brand Marketing Team. This high-impact role will lead the development and measurement of marketing campaigns for the Chewy brand. Youll be responsible for leading our Holiday campaign and handling other large-scale campaigns throughout the year reporting on performance up through Senior Leadership. Youll partner cross-functionally across multiple Marketing teams within the organization to deliver results for the Chewy brand and our business.
What Youll Do:
- Lead integrated brand campaign briefs planning audience development trafficking launch and optimization process working collaboratively with Creative Performance Marketing and Media Teams.
- Lead Brand Campaign reporting by developing a monthly reporting mechanism for all Tier 1 campaign readouts that synthesize campaign data from a variety of sources and data sets to distill findings and advise future campaigns.
- Lead campaign development (Linear Television OTT Paid Social and Audio) and Go-To-Market execution for our Holiday campaign working with our Internal Creative Team and partnering with Integrated Marketing Performance Marketing and Media to plan flight and report on assets.
- Own Brand Marketing and messaging calendar across the Marketing organization to ensure a cohesive brand experience across platforms and business units.
- Engage with the Consumer Insights team to develop standard methodologies in creative testing that improve performance without inhibiting creativity.
- Collaborate with cross-functional teams (Media Performance Marketing Social PR Marketing Analytics Finance etc.) to drive strategic marketing planning and execution.
What Youll Need:
- Bachelors Degree
- 7-10 years of consumer brand management and marketing experience in either large corporate or startup environments.
- Experience crafting detailed reporting on cross-channel Brand Marketing campaigns going beyond just the data to pull actionable insights. Channels include Linear TV OTT Paid Social & Audio.
- Strong analytical skills able to read relevant data draw conclusions and provide a recommended course of action.
- Hands-on experience leading multi-channel campaign development and execution including running on YouTube Meta TikTok and Audio.
- Brand expertise with proven brand marketing experience (e.g. writing briefs working with Creative teams & Media teams).
- Diplomacy and strong business insight with confirmed experience influencing others and gaining internal mindshare.
- Data-driven self-starter with demonstrated experience navigating through ambiguity in a fast-paced and demanding environment.
- Proficient in online and offline channel metrics and measurement.
- Adept at working in a cross-functional matrixed organization with proven track record to collaborate with various teams across the organization.
Bonus
- Experience managing or working at a Media Agency or in-house Media Team.
- Proven track record in the e-commerce space with an emphasis on connecting digital and offline experiences.
#LI-Hybrid
Required Experience:
Manager
Employment Type
Full Time
