SOCIAL MEDIA MANAGER
SOCIAL MEDIA MANAGER
Posted on :
10-07-2025
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1 Vacancy
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Job Description
The Social Media Manager will be responsible for developing implementing and evaluating SDPIs social media strategy to enhance its visibility outreach and engagement across digital platforms. The role supports the institutes mission of research-based policy advocacy and knowledge dissemination by leveraging the power of digital storytelling and data-driven engagement.
Key Responsibilities:
- Strategic Planning and Execution
- Design and execute a comprehensive year-round social media strategy aligned with SDPIs communication and institutional goals.
- Tailor communication approaches for different platforms (X/Twitter LinkedIn Facebook Instagram YouTube Threads etc.).
- Coordinate digital campaigns for SDPI flagship events such as the Sustainable Development Conference (SDC) Budget Watch and COP briefings.
- Content Creation and Curation
- Draft edit and publish original content including policy recommendations event coverage summary of op-eds infographics short videos and institutional updates.
- Work closely with researchers and Policy Outreach team to translate technical material into accessible engaging language for diverse audiences.
- Curate and repurpose archival content to maintain a consistent presence and institutional memory online.
- Community Engagement and Brand Management
- Monitor and manage audience interactions ensuring timely responses to public queries and comments in a professional manner.
- Track trends hashtags and digital discourse to position SDPI as a thought leader in sustainable development and public policy.
- Analytics and Reporting
- Use platform analytics and third-party tools (e.g. Meta Insights X Analytics Google Analytics Hootsuite) to measure performance.
- Prepare monthly and quarterly reports on KPIs such as reach impressions engagement follower growth and content performance.
- Adjust strategy and content based on data insights and stakeholder feedback.
- Collaboration and Coordination
- Work with the SDPI Policy Outreach team SDTV team researchers and administrative units to coordinate communication strategies and campaigns.
- Liaise with media houses influencers development partners and public-sector digital communication teams when required.
- Support training sessions for SDPI staff and interns on effective use of social media for policy advocacy.
Required Skill Set and Qualifications
Education:
- Bachelors or Masters degree in Communications Digital Media Public Relations Journalism or related field.
- Additional certifications in digital marketing social media management or data analytics will be an advantage.
Experience:
- At least 3-5 years of professional experience managing social media accounts for think tanks development organizations or media outlets.
- Proven track record of growing audience engagement and running targeted digital campaigns.
- Digital platforms that you have managed/managing currently will be evidence of your experience
Technical Skills:
- Proficiency in using social media platforms (Facebook LinkedIn X/Twitter Instagram YouTube) and management tools (e.g. Buffer Sprout Social Hootsuite).
- Strong command of graphic design software (Canva Adobe Creative Suite) and basic video editing tools (CapCut Adobe Premiere Rush).
- Familiarity with SEO hashtag strategies and A/B testing of posts.
Communication and Soft Skills:
- Excellent writing editing and proofreading skills in English. (Proficiency in Urdu is a plus.)
- Ability to adapt tone and messaging to diverse audiences including policymakers academics youth media and civil society.
- Strong interpersonal and coordination skills with the ability to work under tight deadlines and manage multiple stakeholders.
Mindset and Work Ethic:
- Demonstrated interest in public policy sustainable development or global affairs.
- Strategic thinker with a creative mindset and eye for detail.
- Commitment to SDPIs values of evidence-based policy advocacy inclusion and institutional integrity.
Employment Type
Full Time
Key Skills
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