PBS News Digital Fundraising Manager
PBS News Digital Fundraising Manager
Posted on :
10-07-2025
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1 Vacancy
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Monthly Salary
$ 65000 - 70000
Vacancy
1 Vacancy
Posted on :
10-07-2025
Job Description
Job Title: PBS News Digital Fundraising Manager
Reports To: Director of Digital Fundraising
Status:Regular Exempt Full-Time
Salary Rate: $65000 - $70000
POSITION OVERVIEW
PBS News is seeking a highly motivated Digital Fundraising Manager to lead our efforts in cultivating soliciting stewarding and deepening our digital donor base <$1000. This individual will be a key player in shaping and executing our digital fundraising strategy driving revenue growth partnering with PBS News major gifts team to grow the $1000 donor pipeline and fostering a vibrant online community of supporters for independent in-depth journalism.
The ideal candidate will possess a proven track record in digital fundraising strong proficiency in email and digital marketing an affinity for data and analytics and a passion for public media. They will be a strategic thinker a skilled communicator and collaborative team player.
ESSENTIAL FUNCTIONS
- Email Marketing & Automation:
- Develop and manage digital fundraising communications calendar.
- Develop and execute comprehensive email marketing campaigns across various platforms (e.g. Engaging Networks Mailchimp etc.) to cultivate solicit and steward PBS News <$1000 donors and prospects.
- Develop a comprehensive testing strategy for donors and prospects.
- Manage email list segmentation A/B and multi-variate testing and automated workflows to optimize conversion and engagement rates.
- Develop onboarding second gift sustainer pre-lapsing and reactivation strategies and any marketing automation journeys to support each.
- Monitor and report on email performance identifying opportunities for continuous improvement.
- Digital Fundraising Messaging Strategy & Production:
- Develop and execute a digital messaging strategy specifically tailored for fundraising aligning with PBS News editorial mission and brand voice.
- Write compelling donor-centric fundraising copy for emails website assets social media and digital ads.
- Work with internal teams to identify and repurpose existing messages and develop newmessages to support fundraising goals.
- Collaborate through regular check-ins with senior leadership of PBS News to ensure mission alignment and consistency of goals with editorial mission and brand voice.
- Website Marketing & Optimization:
- Strategize and implement fundraising best practices and calls-to-action on the PBS News website ensuring a seamless user experience and optimized donor pathways.
- Collaborate with internal web development and content colleagues to ensure fundraising initiatives are integrated effectively into the sites overall strategy.
- Utilize website analytics to identify and report on trends and opportunities.
- Develop ongoing testing and optimization plan for landing pages and donation forms to achieve fundraising effectiveness goals.
- Social Media Marketing & Community Management:
- Lead and collaborate on the development and execution of social media fundraising and donor and prospect engagement campaigns across platforms (e.g. YouTube TikTok Instagram etc.).
- Identify and leverage social media trends and best practices for donor acquisition and retention as well as prospect engagement.
- Analytics & Reporting:
- Proficiently utilize native platform reporting in Engaging Networks and Mailchimp proprietary reporting through our ROI Solutions Revolution CRM and Power BI Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track analyze and report on digital fundraising performance.
- Leverage other analytics tools to gain a holistic view of campaign effectiveness.
- Develop clear and actionable reports for internal stakeholders highlighting key performance indicators (KPIs) insights and recommendations.
- Project Management:
- Manage multiple digital fundraising projects simultaneously ensuring timely execution and adherence to budgets.
- Develop project plans timelines and deliverables for all PBS News digital fundraising initiatives.
- Collaboration:
- Collaborate closely with various teams across PBS News including editorial digital major gifts marketing/communications etc.
- Work in conjunction with fundraising and digital media teams to align fundraising strategies and leverage shared resources where appropriate.
CORE COMPETENCIES:
- 3-5 years of experience in digital fundraising or related field with a proven track record of increasing digital revenue.
- Demonstrated expertise in email marketing across multiple platforms website marketing and social media marketing especially on platforms like YouTube and Patreon.
- Exceptional writing and communication skills with the ability to craft compelling and persuasive fundraising copy.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience with CRM and eCRM databases (e.g. ROI Solutions Revolution CRM).
- Proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Passion for public media and independent journalism.
- Ability to work independently and as part of a collaborative team.
EDUCATION & EXPERIENCE
- Bachelors degree in Marketing Communications Non-Profit Management or a related field.
LOCATION:
WETA and NewsHour Productions are Washington DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington VA. WETA and NewsHour Productions value employee flexibility when possible. Most positions based in our Arlington VA office will be onsite or hybrid depending upon the role.
COMPANY OVERVIEW:
WETA and its subsidiary NewsHour Productions LLC serve local and national public media audiences by producing and distributing content of intellectual integrity and cultural merit. Through broadcast digital and community services the organization offers compelling diverse programming on five television channels including primary channel WETA PBS and on WETA Classical the exclusive home for classical music in the nations capital; produces a portfolio of national television productions including PBS NewsHour recognized globally for bringing balanced in-depth news coverage to all Americans; creates impactful documentaries with longtime production partners Ken Burns and Prof. Henry Louis Gates Jr.; features a variety of content offerings on WETA Passport the PBS Video App and the WETA Classical App; and serves communities near and far with education and engagement initiatives that contribute to the companys mission of public service.Benefits WETA
EQUAL EMPLOYMENT OPPORTUNITY:
WETA and NewsHour Productions are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.
This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and internships. WETA and NewsHour Productions make hiring decisions based solely on qualifications merit and business needs at the time.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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