Product Marketing Manager - Fintech

Hello!

At Factorial were looking for a Product Marketing Manager for our Finance vertical. Our plans are ambitious: we want to 3x our Financial suite revenue in 2025 (Expense Management Project Management and Accounting) and launch 2 new products.

Why you should join

Youll own something big: shaping how we position and launch our Finance products. This will play a key role in our companys exciting transformation. Were moving from a HR software into a complete Business Management platform for SMBs across Europe and the USA.

Youll grow faster than you can imagine - youll work directly with leaders across different team tackling exciting creative and very varied projects.

Actually want to know how creative we get Just ask Guillem - he didnt just plan our Onboarding campaign he ended up starring in the video ad! At Factorial your ideas come to life and sometimes you might even become the star of the show.

We actively invest in your growth with continuous feedback performance reviews and a learning budget. If you have the ambition to manage teams in the future this is the right place too. You should also join if you value a transparent and agile company and thrive tackling challenges that probably nobody has cracked before.

Who youll be working with

You will be part of the Product Marketing team. An international and dynamic team with different backgrounds but most importantly a bunch of really good and fun people.

There are 4 Product Marketing Managers in the team: Dani Marialuisa Laura and Guillem and were looking for two more (Finance and Talent).

Carmen Head of Product Marketing leads the team. Previously she managed product teams at Factorial for 2 years (and shes writing this job description talking about herself in the third person). The team reports to Laura our Head of Marketing and previous Director of Product Marketing.

At Factorial Product Marketing connects the commercial side of the organization with the product side. Expect to work as closely with customer-facing teams (Customer Experience Sales Operations) Marketing teams (Inbound Performance Brand) and Product especially Finances Product Director Valeria as you do with your PMM peers.

As a Product Marketing Manager at Factorial you will:

• Lead GTM strategies of new product launches by ideating planning and forecasting the business impact of them. This goes from coming up with the creative concepts and storytelling with Brand to assessing the ROI of the campaign with Marketing Directors of each market.
• Coordinating with a wide amount of stakeholders (Product Sales Customer Success Finance Marketing Partners external agencies) to align on launch plans timelines actions and priorities.
• Drive GTM campaigns project management and follow-ups to make sure deadlines are met stakeholders are aligned and business results are achieved.
• Overseeing our marketing actions are brand consistent accurate and aligned with our product positioning. From ads to freebies to reports. Ensure messaging is right.
• Conduct research on competitors and customers by organizing interviews running surveys and analyzing data. Identify market trends too.
• Create and maintain product assets and sales materials like pitch decks landing pages or battlecards for sales teams.
• Collaborate with product teams in roadmap planning and validation by providing relevant market and customer insights.
• Work with the Presales team to conduct internal product trainings for Sales Customer Experience and Marketing ensuring the team understands value use cases and key differentiators.
• Create Product Updates for our public product changelog to clients.
• Analyze data to discover insights and propose opportunities to boost our product growth.
• Develop briefings for marketing actions and scripts for product presentations and videos.
• Work hand in hand with the Brand team to create product assets especially product videos and motions.
• Define Pricing and Packaging proposals along with the Product team for new and existing products of our portfolio.
• Collaborate with Customer Marketing to gather customer stories testimonials and case studies that support product narratives.

As you can see the day-to-day will varies a lot - switching between very strategic to the more tactical tasks. We promise you wont get bored!

What Were Looking For

The list below describes our ideal candidate. Dont be discouraged if you dont meet all the criteria!

• You have 3 years of experience in Product Marketing in SaaS or similar roles with a proven track record of launching products to market with business impact.
• You have successfully managed large projects with many stakeholders and teams especially GTM Campaigns and Product Launches. You dont let anything fall through the cracks.
• You are business-driven. You know how to analyze business data to find insights and opportunities for growth.
• You are a great communicator and storyteller.
• Youre versatile a generalist with product marketing and business skills. You feel confident doing some data analysis now a design later and a video script tomorrow.
• You pay attention to details and are obsessed with generating top-quality outputs.
• Youre an expert in competitive intelligence research and becoming the voice of the customer.
• You are a curious adaptable and proactive person.
• You excel at speaking English and you also speak one of the following languages: French German Spanish Italian or Portuguese (native or C2 level).

Compensation

The salary range for this position is between 47000 ( fix variables) and 67000 (fix variables). We wont consider the number of years of experience you have but rather your knowledge and skills.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth multicultural and friendly environment
• Continuous training and learning based on your needs
• Alan private health insurance
• Healthy life with Gympass(Gyms pools outdoor classes)
• Save expenses with Cobee
• Language classes with Yolk Academy
• Get the most out of your salary with Payflow

And when at the office...

• Breakfast in the office and organic fruit
• Nora and Apetit discounts
• Pet Friendly

Join Factorial where people grow

Diversity is part of our culture we have more than 43 nationalities in our teams and we are infused in an inclusive environment for all employees and candidates. Please feel free to apply with the way it suits you better! (blind resume identity pronouns cover letter etc). We do not discriminate on any aspect in fact; Factorial encourages everyone to join us!

About Us

Factorial is an all-in-one Business Management Software fast-growing company founded in 2016.

Our mission is to help SMEs automate HR workflows centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries it has built a super diverse and multicultural team of over 900 people in Barcelona Brazil Mexico and US offices.

Our Values

• We own it: We take responsibility for every project. We make decisions not excuses.
• We learn and teach: Were dedicated to learning something new every day and above all share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us Check our website !