Are you passionate about digital marketing and eager to make a significant impact in the education sector We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.
Key Responsibilities:
- Overseeing junior team members and their respective portfolios.
- Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function.
- Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e. third party vendors) and facilitating the relationship with external agencies (i.e. Google /Facebook).
- Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues.
- Meet and exceed student enrolment KPIs for managed Australian university partners.
- Create manage measure and optimise paid search (Google) paid social (Facebook / LinkedIn) and retargeting campaigns for Australian university partners.
- Regularly analyse monitor and report on campaign performance from click through to enrolment.
- Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business.
- Forecast estimated lead volume and media spend to inform budgeting decisions.
- Work with Creative/Content stakeholders to develop engaging and effective creative.
- Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B split testing etc.) testing strategy.
Qualifications :
Education:
- Tertiary qualification in Media Marketing Business IT or a related field of study (preferable)
Experience:
- Hands-on experience managing high performance PPC campaigns in a commercial environment
- Strong numerical reasoning and analytical capability
- Confident engaging with stakeholders and ability to clearly communicate technical issues
- Experience in forecasting spend and lead targets across multiple channels
- Excellent organisational and time management skills with strong attention to detail
Technical:
- Strong experience advertising with Google Ads Facebook and LinkedIn
- Google Ads & Analytics certification
- Advanced knowledge of Excel
- Working knowledge of Google Analytics and Google Tag Manager
Additional:
- Experience in putting together a presentation and presenting
- Experience in new and emerging channels such as TikTok
Additional Information :
Benefits and Rewards:
- Opportunity to work in office hybrid or remotely
- All the necessary equipment for success.
- Internet Allowance for remote work.
- Paid Mental Health days for your well-being.
- Access to LinkedIn Learning
- Learning Labs designed to promote L&D
- Toolkits for Digital Health and Mental Health support.
- Employee led programs such as Culture Club Team Green Sustainability and more
- Company events and activities run in office and remotely
Why Keypath
- Embrace Your Authentic Self: A supportive culture recognized as a top workplace (Ranked #6 on 2024 the Best Places to Work Australia).
- Global EdTech Leader: Join an industry on the rise.
- Continuous Growth: Upskill through discounted study opportunities.
- Transform the World: Contribute to upskilling and reskilling globally.
- Make an Impact: Help solve future economic and social challenges.
Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
Apply now to unlock your potential with Keypath!
Remote Work :
Yes
Employment Type :
Full-time