Director of Digital Strategy
Director of Digital Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
The Director of Digital Strategies leads the development and execution of strategies that increase public awareness strengthen the departments visibility and highlight the impact of its programs and services. This role manages the departments public image guides external messaging and fosters meaningful engagement with Philadelphia residents through both digital and traditional platforms.
Serving as a key connector between the department and the public this role oversees branding media relations content planning and targeted outreach efforts that build trust clarity and participation. The ideal candidate brings strategic thinking creativity and a strong understanding of civic engagement and audience-centered storytelling
Key Responsibilities:
Strategic Marketing & Public Messaging
- Design and execute high-impact marketing strategies to elevate awareness of departmental priorities and services.
- Lead campaigns across web print video and in-person channels to reach diverse audiences.
- Ensure that all public-facing messages reflect the departments values goals and tone.
Brand Oversight & Storytelling
- Manage the departments visual identity narrative tone and creative assets to ensure alignment across all outreach materials.
- Create messaging frameworks and content strategies that spotlight impact accessibility and inclusion.
- Support storytelling initiatives that humanize services and celebrate community outcomes.
Media & Press Relations
- Draft and distribute press materials including releases statements and talking points.
- Build and maintain relationships with media outlets; coordinate interviews and press events.
- Support leadership in preparing for public remarks interviews and featured appearances.
Digital Engagement & Content Strategy
- Direct the departments presence on social media platforms and ensure content is timely clear and engaging.
- Guide the development of digital content such as graphics videos and posts that support campaigns and announcements.
- Use analytics and feedback to refine outreach approaches and increase audience impact.
Visibility & Public Presence
- Identify opportunities for strategic exposure through events community partnerships sponsorships and collaborative initiatives.
- Lead promotional efforts around public events campaigns and key milestones.
- Represent the department at community events forums and civic initiatives.
Internal Collaboration & Message Alignment
- Work closely with City staff and leadership to ensure consistency in public messaging across programs and partners.
- Support staff with message planning and outreach materials that align with core objectives.
Promote best practices in accessibility plain language and inclusive public engagement.
Qualifications :
Education
- Bachelors degree in Graphic Design Visual Communication Digital Media Marketing Human-Centered Design or a related field required.
- Additional leadership training and/or demonstrated experience leading multiple creative teams across different disciplines (e.g. design writing digital video) is strongly preferred.
- Equivalent combinations of education and experience will be considered.
Experience
- 10 years of experience in creative services digital design and visual communications.
- 5 years in a creative leadership role including direct management of teams.
- Demonstrated experience leading large-scale web and digital design projects ideally for public service or civic tech.
- Strong portfolio that includes branding campaign work and UI/UX projects.
- Familiarity with design systems wireframing tools (e.g. Figma) and accessibility best practices.
- Knowledge of government nonprofit or mission-driven environments is preferred.
Additional Information :
Please submit a resume and cover letter with your application.
The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race ethnicity color sex sexual orientation gender identity religion national origin ancestry age disability marital status source of income familial status genetic information or domestic or sexual violence victim status. If you believe you were discriminated against call the Philadelphia Commission on Human Relations at or send an email to for more information go to: Human Relations Website at: successful candidate must reside in the City of Philadelphia or establish primary residence in the City of Philadelphia within 6 months of employment.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
