Marketing Manager - IGM

Want to make your mark in a global company specialising in live events and digital content connecting professionals with knowledge ideas and opportunities  

Got the drive creativity copywriting and communication skills to help take a market-leading brand to the next level 

Want to grow personally and professionally through the training career development opportunities and employee benefits that Informa offers as a FTSE 100 company 

If your answer is Yes! to each then your Informa Connects flagship Global Finance division is the place for you.  

Were looking for a proactive marketer with strong creative copywriting and communication skills who has the enthusiasm to drive growth of Informa Global Markets brand visibility engagement and audience. 

Informa Global Markets (IGM) is the premier global source for independent unbiased intelligence and insight on the credit rates and foreign exchange markets. Over decades IGM has developed a trusted collaboration with the trading community which relies on our ability to distill the information that matters providing unique and invaluable market intelligence. Market professionals engage with IGM because they know we are experienced connected knowledgeable and informed analysts. We speak the language of the market and maintain market coverage around the clock from offices in New York London Singapore Tokyo Hong Kong and Shanghai.

The Marketing Manager helps formulate the marketing strategy and manage its execution through a variety of digital channels. You will be taking on responsibility for email marketing media partnerships event support and other projects including: 

• Helping planning all aspects of marketing campaigns and devise new strategies to enhance brand messaging reach and engagement 

• Creating customer focused consistent messaging and compelling value propositions and keeping digital channels up to date with message including website and social media  

• Utilising email design best practice and our Tone of Voice copywriting principles to create dynamic and regular email campaigns newsletters and promotions  

• Segmenting our audience for enhanced targeting messaging and levels of response and effectively building database lists 

• Setting up and managing PPC campaigns 

• Working with media partners and industry associations to maximise our marketings reach 

• Producing digital assets and liaising with designers to maximise their visual appeal  

• Overseeing social media schedule and posting regularly to help drive engagement audience and conversions 

• Track all marketing activities and use analytical tools with tailored reports from such as Eloqua and Google Analytics to help drive better commercial decisions 

• Keeping up to date with current digital trends. And incorporating new ideas and our customer insights into marketing initiatives  

• Supporting sales and communicating with analyst colleagues to ensure a cohesive and successful team-based approach 

Qualifications :

What you need to be successful. 

• Ideally 1-2 years working in a marketing data intelligence or related industry 

• Excellent copywriting skills and eye for design with keen attention to detail 

• Competency with Adobe Photoshop Premier Pro and social media management tools advantageous (but not a requirement) 

• Competency in digital literacy and experience with digital editing and publishing tools (e.g. WordPress Canva) 

• Strong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth revenue and profitability 

• Exceptional organisational and time-management skills and ability to manage multiple projects at once  

• Willingness to learn and ability to demonstrate creativity with impactful results 

• Great communication skills and ability to work with a diverse range of people 

• Bachelors degree is an advantage but may not be essential depending on other experiences 

Additional Information :

Why work for Informa

• 25 days annual leave plus bank holidays 4 days for volunteering and a day off for your Birthday!
• Friendly staff who are all experts experts and additional training for development
• Pension match and a range of other entirely flexible benefits to suit your needs
• Regular social events and networking opportunities
• Share-Match options - become a shareholder!

We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed. As such Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race colour ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status citizenship or other protected characteristics under local law.

Remote Work :

No

Employment Type :

Full-time