V.I.E. - E-merchandising Coordinator - Milan - 24 Months

As part of the Customer Experience team for Europe & North Africa (Digital Marketing & E-Commerce) you will support the e-Merchandising & Campaigns team in driving performance and engagement across - the groups website and multi-brand app.

You will contribute to the execution and optimisation of merchandising strategies promotional campaigns and global projects that aim to maximise the visibility appeal and results of .

This V.I.E. position is based in Milan within a dynamic and collaborative environment where agility creativity and performance are key.

RESPONSIBILITIES:

As a key support to the e-Merchandising & Campaigns team your responsibilities will be varied and dynamic. They may include but are not limited to:

Contributing to the animation plan

• Collaborate on the yearly merchandising and animation roadmap for the general public and ALL loyalty programme members.
• Help manage the visibility of offers and content across different versions of the website.

Creating and activating commercial offers & campaigns

• Assist in defining campaign content (copy and visuals) tailored to different markets.
• Coordinate campaign promotion across digital channels (emailing social media acquisition etc.) within our hub and with other regional teams.
• Build and update pages and content using the CMS.
• Monitor campaign performance analyse results and provide actionable recommendations.

Monitoring website & app performance

• Track and report on the performance of offers and campaigns using tools such as Google Analytics Content Square and Tableau.
• Contribute to the monthly internal performance report for and the app.

Supporting Conversion Rate Optimization (CRO)

• Help manage A/B testing and CRO strategies through our experimentation platform to enhance user experience and conversion rates.

Communication & cross-team collaboration

• Liaise with digital marketing teams and channel owners to ensure campaign alignment.
• Present campaign concepts outcomes and product updates to internal stakeholders.
• Coordinate with external partners such as content production and translation agencies.

Project management & operational support

• Take part in ad hoc projects throughout the year based on team priorities.
• Be ready to take initiative and ownership of tasks adapting to evolving business needs.

Qualifications :

Were looking for a candidate who brings both strategic thinking and hands-on execution to the table.

Education: Masters degree (or equivalent Bac 4/5) in Digital Marketing E-Commerce or a related field

Experience: Minimum of 12 years of relevant experience in digital marketing e-commerce or web content management (internships or apprenticeships included).

Key Skills:

• Strong analytical and organisational abilities
• Excellent written and verbal communication
• Ability to manage multiple projects with autonomy and a proactive mindset
• Comfortable working in a fast-paced collaborative and multicultural team environment
• Fluent in English (written and spoken) Italian is a plus

Technical Proficiency: Familiar with content and data tools: Office Suite Adobe Experience Manager (CMS) Google Analytics Tableau and Content Square

Additional Information :

Why Join Us

At Accor were more than a world-leading hospitality group. We believe in people in passion and in performance. Youll be empowered to lead with purpose innovate boldly and grow your career within a global network of leaders committed to excellence.

Apply now with your CV and a short cover letter explaining your vision for operational leadership in a multi-brand environment.

your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time