Performance Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Job Summary:
The Performance Marketing Specialist will be responsible for developing managing and optimizing paid digital campaigns across key platforms including Google Meta and Snapchat. This role will focus on driving measurable growth enhancing ROAS and contributing to customer acquisition and retention. The successful candidate will work cross-functionally with marketing content and e-commerce teams to ensure campaign effectiveness across both online and offline channels.
Key Responsibilities:
Campaign Strategy & Execution
Plan and execute paid media strategies aligned with seasonal campaigns and product launches.
Manage campaign setup including segmentation budget control bidding strategy and creative alignment.
Conduct A/B testing across creatives copy and landing pages to improve CTR and conversion rates.
Performance Monitoring & Optimization
Track campaign metrics in real-time and adjust bids creatives and budgets accordingly to meet KPIs.
Report weekly and monthly performance highlighting actionable insights and recommendations.
Team Collaboration
Collaborate with the content and e-commerce teams to align marketing efforts with stock levels and promotions.
Brief creatives and provide performance feedback based on real-time data.
Market Research & Innovation
Stay up to date with platform algorithm changes and new marketing trends.
Identify emerging platforms and testing opportunities to scale performance.
Qualifications :
Bachelors degree in Marketing Business or a related field.
24 years of hands-on experience running performance marketing campaigns (Google Ads Facebook/Instagram Ads ideally Snapchat/TikTok).
Strong analytical skills with proficiency in Google Analytics and Excel (pivot tables lookups).
Demonstrated ability to manage and optimize large advertising budgets efficiently.
Native Arabic speaker with fluent English.
Experience with WooCommerce is a plus.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
