SVP, Head of Media Product (North America)

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in.

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Job Details

Job Title: SVP Head of Media Product

Job Location: Atlanta Boston ChicagoNorwalk New York City

Were the worlds leading data insights and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

About the Role

We seek an innovative Head of Product to lead our Media Advertising Efficiency product strategy across North America. This leader will be responsible for driving innovation growth and execution of product initiatives that measure and optimize the impact of media investments for advertisers agencies and publishers.

In a market where signal loss privacy regulation and brand accountability are rapidly reshaping the measurement landscape this role is pivotal in delivering innovative privacy-safe solutions that help advertisers prove and improve media performance.

Youll lead the regional product vision and roadmap. You will collaborate closely with data science engineering marketing commercial and client teams to deliver actionable insights and best-in-class solutions that address the evolving needs of the advertising ecosystem.

Product Strategy & Roadmap

• Lead the North America product strategy for media effectivenessbrand lift sales lift audience insights and creative diagnosticsacross major tech platforms.

• Translate macro trends (privacy signal loss walled gardens) into product opportunities that drive competitive differentiation.

Customer & Market Insight

• Deeply understand customer needs across advertisers agencies and platforms in the tech ecosystem (e.g. performance marketing teams brand marketers media planners).

• Use qualitative and quantitative research to identify unmet needs in measuring and optimizing paid media across digital environments.

Product Development & Innovation

• Work closely with data science engineering and UX to deliver scalable self-serve and automated insights solutions that meet client and partner needs.

• Develop data partnerships (e.g. with social/video platforms publishers or clean rooms) that unlock new measurement capabilities.

Go-To-Market & Commercial Partnership

• Collaborate with marketing client service and sales to drive adoption of new products and features ensuring commercial teams are enabled with positioning value props and training.

• Join key client conversations to evangelize the product vision and gather feedback from top-tier accounts.

Team Leadership

• Build and lead a high-performing team of product managers and analysts focused on effectiveness and outcomes measurement.

• Foster a culture of rapid experimentation customer obsession and accountability.

Qualifications

• 15 years in product management with a strong track record in ad measurement martech or data/insights platforms.

• Deep understanding of digital media measurementespecially brand lift A/B testing incrementality MTA or panel-based research methodologies.

• Proven success in tech-forward environments with products that integrate with or analyze media on platforms like Meta YouTube Reddit or TikTok.

• Experience competing against or building alternatives to solutions from Disqo Upwave Lucid Nielsen or Dynata.

• Strong fluency in the digital media tech stackDSPs CDPs ad servers pixels identity resolution clean rooms etc.

• Excellent stakeholder and partner management skills especially with commercial teams and external platform partners.

• Comfortable navigating a fast-moving ambiguous environment with both strategic and tactical responsibilities.

Preferred Skills & Traits

• Entrepreneurial approach with an eye for whitespace in a competitive landscape.

• Experience with privacy-first measurement (e.g. modeled lift federated measurement or clean room environments).

• Familiarity with self-serve SaaS platforms and building for ease of use and scale.

• Strong analytical orientation; ability to work closely with data science to bring experimental rigor into product decisions.

Kantar Benefits

We provide a comprehensive highly competitive benefits package including

• Medical plans with comprehensive affordable coverage for a range of health services

• Health Savings Account/FSA

• Dental Vision and benefits to cover unique healthcare needs

• Wellness Program

• 401k with matching

• Tuition Reimbursement Commuter benefits

• Unlimited PTO

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture where your reward and career progression opportunities are linked to what you go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted andare allowed toflourish in a space where their mental health andwellbeingis taken into consideration. We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

At Kantar the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore we welcome applications from all sections of society and do not discriminate on the basis of age race religion gender pregnancy sexual orientation gender identity disability marital status or any other legally protected characteristics.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (Kantar). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment which may include your details being shared with the hiring manager.

The salary range for this role in New York is $170100 - $300000 . Your final base salary will be determined based on several factors which may include but are not limited to location work experience skills knowledge education and/or certifications. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.

Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.