Paid Search & Metasearch Manager
Paid Search & Metasearch Manager
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Job Description
We are searching somebody for a fixed-term contract for around 6 months.
Purpose of the job is ownership of Paid Search and Metasearch channels for french market being accountable for delivery and reporting of these channels and collaborate with Global teams on acquisition levers and acquisition projects.
MAIN COMPLEXITY/ CRITICAL ISSUES IN THE JOB:
- Stakeholder Coordination: Significant coordination required with eCommerce marketing global teams partners and agencies.
- Analytical Requirements: Ability to analyse different KPIs develop new approaches and implement action plans.
TASKS/ MAIN ACCOUNTABILITY:
- Set up and adapt campaigns based on flows demand and destination in need. Implement specific action plans in collaboration with eCommerce and marketing teams.
- Monitor track report and present on paid search and metasearch performance in meetings and on an ad-hoc basis developing relevant action plans when needed.
- Manage and optimize attributed marketing budgets ensuring spend drives positive ROI and that fees are collected (where applicable).
- Collaborate and liaise with global teams/ agencies to optimize marketing campaigns for all channels under your responsibility.
- Suggest optimization through A/B testing and participate in pilot tests with the Global team/ agencies.
- Coordinate with publishers on improvements in Metasearch approaches staying updated on newly launched Metasearch solutions and formats.
- Evaluate publisher recommendations and identify appropriate strategies relevant to the region.
Qualifications :
- Results-oriented data-driven approach.
- Excellent analytical skills for data interpretation and report generation.
- Adaptability to fast-paced environments with a deadline-driven focus.
- Strong communication skills and ability to manage multiple stakeholders.
- Experience in analytics tools will be an added value: PowerBi Tableau GA.
- Proficiency in MS Office applications.
- Minimum 3 years eCommerce experience preferably in Paid Search or Metasearch and/ or in travel/ hospitality industry.
- Language requirement: English and French.
Additional Information :
Whats in there for you
Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
Package of benefits and perks of working for Accor including discounts for hotels worldwide annual bonus based on your own performances medical and sport subscription and much more!
Work in a multi-national team.
Hybrid way of working (3 days in the office 2 days at home).
Talent development opportunities.
Corporate Social Responsibility activities.
Fixed-term contract for around 6 months.
Are you ready to make a difference in the world of social media and hospitality If you see yourself thriving in this role apply today and become part of a dynamic and innovative team.
#WeAreHeartists
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
