Analyst - Research & Insights
Analyst - Research & Insights
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Job Description
Job Title
Analyst - Research & InsightsJob Description
About Dotdash Meredith:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines nearly 200 million people trust us to help them make decisions take action and find inspiration. Dotdash Merediths over 40 iconic brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC) ().
Meredith India Services Pvt. Ltd. (a Dotdash Meredith Company):
Meredith India Services Pvt. Ltd. is a subsidiary of Dotdash Meredith (USA) the parent company of over 40 iconic brands like PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and many more.
We provide offshore support to Dotdash Meredith within Research & Analytics Technology Finance Operations Consumer Marketing & Revenue and Shared Services domains. Operating out of Bengaluru Dotdash Meredith India employs a diverse and vibrant workforce with an engaging workspace. Were energetic strong & dynamic and form a solid foundation that celebrates our work culture. Were looking for bright engaged creative and fun people to join our inspiring team.
Our Core Values:
Champion Accountability
Respect
Expect Integrity
Act Now Not Later
Make it Matter
Job Summary:
To support the Research & Insights function in mining and packaging research-driven insights from first-party social listening intent segment as well as secondary/syndicated/ proprietary data in addition to providing day-to-day support on process-centric activities/tasks & deliverables. The position will support the research analysis & insights requirements from our U.S. based teams - including other vertical research sales and marketing teams; and will leverage omni-channel data to craft compelling insights to help generate business for the organization.
Primary responsibilities:
Provide data-driven insights for advertising sales and/or editorial queries leveraging a smart toolkit of resources varying from syndicated (MRI-Simmons Ipsos comScore IQVIA) first-party analytics (Google Analytics/Looker) social listening (Newswhip ListenFirst Dash Hudson) and proprietary industry-first intent targeting tool - to build compelling data-driven audience stories to
support sales team efforts.
Support the research lead/manager in the creation/update of sales/marketing collaterals including audience data sheets category materials (across multiple industries like Beauty/Style Entertainment Travel Tech Food & Beverages etc.) case studies audience data sheets general presentations and custom ad-hoc projects as required by the sales/marketing teams.
Confidently interact with pertinent stakeholders across sales marketing and research to address their specific project-related queries with a clear focus on delivery and client satisfaction.
Develop and maintain strong and productive working relationships with relevant stakeholder(s) supporting research services and demonstrating keen problem-solving skills.
Support senior team members/ in challenging ad-hoc custom research assignments and data partnerships.
Mandatory Skills:
MBAs (0 to 2 years work experience) or Bachelors (2 to 4 years work experience) with a background in Media/Marketing/Research (either through previous experience/ internships/ academics)
At least a year of experience working on digital/site/web analytics tools like Google Analytics or Adobe Analytics; and/or demonstrated proficiency with syndicated data tools & resources such as MRI-Simmons Ipsos Affluent Survey comScore Kantar/PIB and MediaRadar
Highly proficient in Microsoft office tools (PowerPoint Word Excel) and/or Google Office Suite (Sheets Docs Slides)
Highly analytical
Strong attention to detail
Excellent English language communication
Ability to multi-task; juggle a range of assignments with a high degree of autonomy and work within tight timelines.
Good conceptual thinking and ideation skills; passion for data & insights
Excellent presentation-building skills
Good relationship-building skills
Good to Have:
Prior experience/exposure to social listening tools like Netbase/Quid Monitor ListenFirst Sprout Social Talkwalker Hootsuite etc.
User-side experience of BI/Data visualization tools like Looker (preferred) Tableau or PowerBI
Keen interest and working knowledge of GenAI/AI to smartly solve research and/or operational problems
Prior experience/exposure to the Publishing business particularly in Digital Media
Proficiency in American English and/or experience working with US-based clientele
Good understanding of the US market and/or exposure to American pop culture & advertising trends for major brands/advertisers by virtue of having worked with or studied in the US
Designation: Contractor Research & Insights (R&I)
Working Hours: 1 PM - 10 PM IST
Work Location: Ecoworld Bengaluru
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.
#INDIA#Required Experience:
IC
Employment Type
Full-Time
