Marketing Lead
Marketing Lead
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Salary Not Disclosed
1 Vacancy
Job Description
Gumloop - Marketing Lead (Hands-On IC)
Location
San Francisco HQ (SOMA). Full relocation covered.
Why this role exists
Weve reached the great product organic love zero-person marketing team stage. You will be the first marketer working directly with the founders owning everything from positioning to paid acquisition. Think of it as a green-field experiment lab with real scale and resources behind it.
Were looking for someone to lead us on the marketing front. Someone whos done it before in some similar capacity. You would have a large budget and autonomy to experiment aggressively.
What youll do (first 1218 months)
Focus area/ Hands-on work youll ship
PLG growth loops
Map and optimize activation expansion funnels; design A/B tests on onboarding pricing pages in-product nudges etc.
Campaign concepting & execution
Dream up launch and iterate paid organic campaigns (search social podcasts influencer newsletter swaps). Own the ad manager dashboards the copy and the creative briefs.
Messaging & positioning (Enterprise)
Distill technical features into crisp value props for both Enterprises and individuals; pressure-test with users; direct copy on website landing pages and sales-enablement snippets.
Growth analytics
Instrument tracking build weekly growth reports and make decisions from the data (not opinions).
Marketing Experiments
Kick off one-off marketing campaigns and measure their impact over time.
Brand awareness
Secure Gumloop attention on podcasts tech newsletters and community events.
You might be a great fit if you
Have shipped scrappy measurable growth wins for a PLG SaaS or dev-tool product (side projects count!).
Are a full-stack marketer who can go from Figma mock to campaign live without waiting on an army.
Thrive in high-intensity ambiguous start-up environments and bias hard toward action.
Know your way around attribution marketing automation SQL/Looker and modern DG/paid-social tools.
Write tight copy sweat the headline and think in experiments.
Love sitting with engineers and designers IRL (this is an office-first role).
Have experience bringing a PLG product upmarket and marketing to enterprise.
Nice-to-haves
Experience marketing to technical audiences or builders.
Past work in AI PLG products automation or low-code tooling.
Design chops (Figma) or video/editing skills for quick-turn creative.
Youve been the first marketer beforeor always found yourself acting like one.
What we offer
Competitive Bay-Area salary meaningful equity (benchmarked against 2025 SF series-A norms).
Full health dental and vision.
401(k) with match.
Paid relocation & one-month temporary housing.
Annual learning & tools budget.
A core seat at the table shaping how our product reaches millions.
How to apply
We get hundreds of low effort (AI generated) applications on this platform daily. I only care to meet people who care to really apply.
Send a short note (bullets are fine) and any assets that showcase how youve grown a product (campaign teardown dashboard screenshot with context thread etc.) to with subject line Marketing IC Your Name. Well reply ASAP.
Employment Type
Full-Time
