Growth Marketing Lead
Growth Marketing Lead
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Salary Not Disclosed
1 Vacancy
Job Description
Gumloop - Growth Marketing Lead (Hands-On IC)
Location
San Francisco HQ (SOMA). Full relocation covered.
Why this role exists
Weve reached the great product organic love zero-person marketing team stage. You will be the first marketer working directly with the founders owning everything from positioning to paid acquisition. Think of it as a green-field experiment lab with real scale and resources behind it.
What youll do (first 1218 months)
Focus area/ Hands-on work youll ship
PLG growth loops
Map and optimize activation expansion funnels; design A/B tests on onboarding pricing pages in-product nudges etc.
Campaign concepting & execution
Dream up launch and iterate paid organic campaigns (search social podcasts influencer newsletter swaps). Own the ad manager dashboards the copy and the creative briefs.
Messaging & positioning (Enterprise)
Distill technical features into crisp value props for both Enterprises and individuals; pressure-test with users; direct copy on website landing pages and sales-enablement snippets.
Growth analytics
Instrument tracking build weekly growth reports and make decisions from the data (not opinions).
Marketing Experiments
Kick off one-off marketing campaigns and measure their impact over time.
Brand awareness
Secure Gumloop attention on podcasts tech newsletters and community events.
You might be a great fit if you
Have shipped scrappy measurable growth wins for a PLG SaaS or dev-tool product (side projects count!).
Are a full-stack marketer who can go from Figma mock to campaign live without waiting on an army.
Thrive in high-intensity ambiguous start-up environments and bias hard toward action.
Know your way around attribution marketing automation SQL/Looker and modern DG/paid-social tools.
Write tight copy sweat the headline and think in experiments.
Love sitting with engineers and designers IRL (this is an office-first role).
Have experience bringing a PLG product upmarket and marketing to enterprise.
Nice-to-haves
Experience marketing to technical audiences or builders.
Past work in AI PLG products automation or low-code tooling.
Design chops (Figma) or video/editing skills for quick-turn creative.
Youve been the first marketer beforeor always found yourself acting like one.
What we offer
Competitive Bay-Area salary meaningful equity (benchmarked against 2025 SF series-A norms).
Full health dental and vision.
401(k) with match.
Paid relocation & one-month temporary housing.
Annual learning & tools budget.
A core seat at the table shaping how our product reaches millions.
How to apply
We get hundreds of low effort (AI generated) applications on this platform daily. I only care to meet people who care to really apply.
Send a short note (bullets are fine) and any assets that showcase how youve grown a product (campaign teardown dashboard screenshot with context thread etc.) to with subject line Marketing IC Your Name. Well reply ASAP.
Employment Type
Full-Time
