Senior Social Media and Marketing Strategist

Balanced Body is the global leader in Pilates equipment and education known for its innovation eco-conscious values and commitment to transforming lives through movement. Founded in 1976 Balanced Body is family-owned and we make our equipment in our Sacramento headquarters. We are a passionate team that blends creativity wellness and purpose.

We are seeking a Senior Social Media Strategist to lead and evolve Balanced Bodys social media presence. This strategic role requires a sharp brand mind a deep understanding of digital trends and a proactive leadership style. You will be responsible for designing and executing high-impact social media strategies that build brand affinity drive engagement and support broader marketing and business objectives.

You will serve as a thought partner to the marketing leadership team and a cross-functional collaborator with internal and external stakeholders. Your insights and creativity will shape how we show up in the digital space today and in the future.

• Own and evolve Balanced Bodys cross-platform social media strategy aligning it with brand objectives product launches and growth targets.
• Lead audience analysis competitive audits and platform performance reviews to inform strategy and content direction.
• Develop and curate high-performing on-brand content (video photo copy UGC graphics) across current and emerging platforms including Instagram Facebook LinkedIn and future channels like TikTok YouTube Pinterest and X.
• Oversee day-to-day publishing and community management ensuring an engaging and authentic brand voice.
• Design and manage a strategic content calendar in partnership with internal stakeholders aligning social media with product cycles events and campaigns.
• Lead influencer and creator collaboration strategy identifying high-impact partnerships to extend brand reach and trust.
• Define KPIs track performance across platforms using tools like Sprout Social and Google Analytics and provide actionable insights through monthly reporting and presentations to leadership.
• Plan and manage paid social campaigns from strategy through execution and optimization.
• Stay ahead of trends and emerging technologies evaluating new platforms and tools for potential brand use.
• Mentor or manage junior team members and freelancers as the social team scales.
• Manage direct agency partners activity

Qualifications

• 6 years of progressive experience in social media including senior-level ownership of strategy execution and reporting.
• Bachelors degree in Marketing Communications or a related field.
• Proven success developing and scaling brand social strategy across multiple channels.
• Experience managing social media advertising campaigns and influencer partnerships.
• Expertise with tools including Sprout Social Google Analytics Meta Ads Manager Canva Adobe Suite and video editing platforms.
• Exceptional copywriting storytelling and content planning skills.
• Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
• Data-Driven mindset with the ability to translate insights into actionable strategy.
• Self-starter with strong strategic thinking leadership and creative problem-solving skills.
• Bonus: Experience in wellness fitness or Pilates industry.

Schedule & Work Setup

• MondayFriday 8:00 AM 5:00 PM
• Willing to work evenings and/or weekends as needed to support key social media activations and community engagement initiatives
• Hybrid: minimum 1 day per week onsite (Wednesdays) in Sacramento CA 95828

The Company

Balanced Body is the worlds largest designer and manufacturer of Pilates equipment as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large let us hear from you.

We offer competitive compensation and excellent benefits including:

Medical Dental & Vision

Life and Long-Term Disability Insurance - Employer Paid!

401k Plan Match!

Paid time off and holidays

Balanced Body is an equal opportunity employer dedicated to workforce diversity.

NO AGENCY CALLS!