Digital Channel & Content Distribution Manager
Digital Channel & Content Distribution Manager
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Job Description
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Job Title: Digital Channel & Content Distribution Manager
Location: Warsaw or Remote
Type: Full-time
About the Role
We are looking for a strategic and data-savvy Digital Channel & Content Distribution Manager to join our Marketing Communications team. This role is essential in helping our Business Units (BUs) identify and leverage the optimal mix of digital channels to effectively reach and engage our diverse customer segments across 70 brands.
Working closely with the Content Enablement & Strategy Manager you will ensure that high-value content is distributed through the right channels at the right time to the right audiencesmaximizing impact and driving demand generation.
Key Responsibilities
Channel Strategy & Optimization
Collaborate with BUs to define and refine digital channel strategies based on customer behavior segment insights and business goals.
Identify the most effective mix of owned earned and paid digital channels for each customer segment and content type.
Content Distribution Planning
Develop and manage content distribution frameworks to ensure consistent and strategic deployment across channels.
Be an advisor on distribution tactics with campaign objectives and customer journey stages.
Performance Monitoring & Insights
Define KPIs and reporting structures to measure channel effectiveness and content reach.
Use analytics to continuously optimize channel mix and distribution timing.
Technology & Tools
Ensure the effective use of marketing automation CRM social media management and analytics platforms to support distribution efforts.
Partner with Web and digital teams to evaluate and implement new tools that enhance distribution capabilities.
Cross-Functional Collaboration
Work closely with the Content Enablement & Strategy Manager to ensure seamless integration between content creation and distribution.
Support BUs with training best practices and toolkits for digital channel management.
Qualifications
Bachelors or Masters degree in Marketing Digital Communications or a related field.
5 years of experience in digital marketing channel strategy or content distribution preferably in a B2B or industrial setting.
Deep understanding of digital ecosystems including web email social paid media and emerging platforms.
Strong analytical skills and experience with tools like Google Analytics marketing automation platforms and CRM systems.
Excellent project management and stakeholder engagement skills.
Experience with A/B testing SEO/SEM and audience segmentation.
What We Offer
A strategic role in a global organization with a strong portfolio of brands.
The opportunity to shape how digital channels drive customer engagement and business growth.
A collaborative forward-thinking team environment.
Access to advanced tools and platforms to support your success.
Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit .
Required Experience:
Manager
Employment Type
Full-Time
