SEM Manager
SEM Manager
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1 Vacancy
Job Description
Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits valuable resources ongoing mentorship and leadership programs for all types of jobs and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship development and leadership programs
- And more
Description
Overview:
Be inspired. Be rewarded. Belong at Emory Healthcare. As the SEM Manager at Emory Healthcare youll play a dual role: leading our paid search strategy while also rolling up your sleeves to execute campaigns that drive patient acquisition enhance brand visibility and maximize campaign performance. With a balance of leadership and hands-on execution youll leverage strong vendor partnerships and enterprise-level tools to shape digital growth while contributing to a mission that truly matters.
We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship development and leadership programs and more
- The SEM Manager will work closely with the Director of Performance Marketing to shape and implement paid search strategies aligned with Emory Healthcares digital marketing goals.
- This role requires a hands-on approach to campaign execution while also leading and guiding the strategy optimizing for growth and ensuring ROI. As a player-coach youll balance day-to-day SEM management with strategic oversight collaborating with internal teams and external vendors to continuously drive performance improvement and maximize the impact of SEM efforts.
Key Responsibilities:
1) Strategy & Execution:
- Own and actively manage the execution of paid search campaigns including campaign structure keyword targeting ad copy creation and landing page optimization.
- Lead the strategy development for paid search while executing the day-to-day management across platforms such as Google Ads and Microsoft Advertising.
- Coordinate A/B testing audience targeting and bidding strategies to enhance performance and achieve objectives.
- Align paid search activities with the marketing calendar service line priorities and overarching brand messaging.
2) Vendor Management & Team Collaboration:
- Serve as the main point of contact for SEM vendors and agencies providing guidance and strategic direction while ensuring campaigns are aligned with goals and KPIs.
- Manage budgets to ensure efficient spend across campaigns ensuring resources are used optimally.
- Mentor and collaborate with internal teams to foster a collaborative high-performance culture.
- Guide cross-functional teams (including Analytics - Web Creative and CRM) in developing integrated campaigns and landing pages.
- Partner with the SEO Manager to ensure cohesive strategies that integrate organic and paid search efforts.
3) Performance & Reporting:
- Track and report on key SEM KPIs including traffic conversions click-through rates and campaign ROI using tools like Google Ads Google Analytics 4 and Looker Studio.
- Analyze performance data and translate insights into actionable recommendations to continuously optimize SEM campaigns.
- Maintain detailed documentation of campaign strategies budgets and performance results for transparency and ongoing performance tracking.
Minimum Qualifications:
1) Experience:
- 4 years of hands-on experience in SEM with a focus on Google Ads and Microsoft Ads.
- Proven experience in managing large-scale SEM campaigns and vendor relationships.
- Demonstrated success in optimizing campaigns for performance and improving conversion rates.
2) Skills:
- Strong analytical skills with the ability to drive performance through data-driven insights.
- Deep understanding of paid search strategies including keyword targeting bidding strategies and conversion optimization.
- Ability to balance leadership responsibilities with day-to-day hands-on campaign management.
- Excellent communication and project management skills with experience working cross-functionally and with external partners.
3) Education:
Bachelors degree in Marketing Business or a related field (or equivalent experience).
4) Tools & Technologies:
Google Ads Microsoft Ads Google Analytics 4 Google Tag Manager Looker Studio and other campaign management and reporting tools.
Preferred Qualifications:
- Google Ads and GA4 certifications.
- Experience in healthcare or other regulated industries.
- Familiarity with HIPAA-compliant marketing practices.
Additional Details
Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.
Required Experience:
Manager
Employment Type
Full-Time
