Essential Functions
Work closely with colleagues within and beyond Marketing and Communications to understand and translate strategic business and brand objectives into creative concepts suggesting the appropriate channel (e.g. mail in person web delivery etc.) and medium (e.g. postcard letter brochure web ad email campaign etc.) for reaching the audience and fulfilling the objectives outlined for each project. Encourage and steward a unified creative vision for the Evergreen brand working with others in the department to collaboratively ensure consistency across all media (print social media digital media advertising web and video). Produce assigned projects from concept through completion primarily for print but also for digital and social media platforms. Conceive design edit and produce organization-wide informational materials or digital products considering intended use audience goals (for the project and the division) and budget. Prepare and package clean electronic files for transmission and optimal printing either as native file/font/asset packages or print-ready PDFs. Effectively manage electronic and other project and team assets. Responsible for some visual concept development based on creative brief and brand parameters information design and digital production work on major admissions-related materials and major alumni and development communications. Ensure compliance with Evergreens established design standards logo usage and Americans with Disabilities Act ( ADA ) accessibility requirements. Act as a mentor on design topics for the creative team student employees and fellows and other colleagues. In close partnership with the Creative Services and Web Associate Director and Graphic Designer Senior inspire coordinate and provide feedback on others work for alignment with strategic objectives and overall impact. Adhere to production schedules quality standards and project specifications. Collaborate with a range of contributors within the department campus clients and others as appropriate for the project or initiative. Articulate and communicate Marketing and Communications creative work and processes to Evergreens internal clients who are often managers directors or executives. May be the primary point of contact for particular projects and/or clients. Provide detailed written instructions to printers and vendors for a variety of complex reproduction elements including papers inks offset digital and relief printing methods folding scoring and other bindery techniques and make recommendations. Purchase and direct creative art services from outside designers illustrators photographers and other vendors when assigned. May use illustration abilities to create or enhance infographics and drawings for publication layouts.