Customer Journey & Marketing Automation Strategist
Customer Journey & Marketing Automation Strategist
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Job Description
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Customer Journey & Marketing Automation Strategist
Remote Europe
About Us
Ingersoll Rand is a global market leader with a broad range of innovative and mission-critical air fluid energy and medical technologies providing services and solutions to increase industrial productivity and efficiency.
We think and act like a 160-year-old start-up company. We are driven by an entrepreneurial spirit and an ownership mindset.
As part of the international demand generation centre of excellence we provide digital advertising services to all business units across the globe.
Job Summary
At Ingersoll Rand our goal is to build a dedicated team of star individuals who will function with the agility and all hands on deck attitude of a start-up while being supported by the resources and stability of a global business. We are looking for a Customer Journey & Marketing Automation Strategist who is excited to drive diverse projects and who thrives in a fast-paced results-oriented team culture.
Responsibilities
- Bring the ability to visualize and translate marketing campaign conceptual ideas into technical execution
- Liaise with business units to take ownership of business outcomes drive marketing performance and deliver compelling customer/prospect experiences
- Own the workflows and SLAs for complex processes such as lead qualification lead scoring lead routing lead assignment drip campaigns and trigger-based workflows
- Create comprehensive customer journey maps identify touchpoints and optimize interactions at each stage of the buying cycle including IoT CRM and offline customer journey data
- Collaboration with the different internal teams to develop and implement AI solutions to improve and accelerate customer journeys including personalization and contextualization
- Set up automated workflows segmenting audiences and deploying personalized campaigns across multiple outbound channels
- Audit and restructure of the current outbound communication incl. email layout redesign
- Contribute to developing and refining digital marketing strategy by identifying areas of improvement and implementing projects independently and leveraging your skills and experience to determine best practices along with managing & executing multiple technical projects within the automation system to deliver the marketing strategy
Basic Qualifications
- Strong communication skills fluent written & spoken English required ability to work in a global environment.
- Capable of managing multiple projects simultaneously
- Analytical Skills
- A valid work permit is required for applicants who are not EU Citizens
Travel & Work Arrangements/Requirements
Fully site based flexible working hybrid 20% travel across Europe.
Key Competencies
- 3 years experience working at Oracle Eloqua
- An associates degree (or international equivalent) in Marketing
- 5 years of experience working in digital marketing role
- Proficiency in setting up seamless CX and automated communication flows at different touchpoints of the customer journey providing proactive engagement based on behavior triggers in particular: nurturing campaigns; triggered-based campaigns; aftermarket communication
- Proven experience in implementing personalization solutions/tools to enhance customer experience
- Experience in implementing and leveraging marketing outbound channels incl. SMS WhatsApp etc.
- Practice in defining omnichannel marketing strategies
- Experience in leveraging AI tools for improving marketing automation efficiency
- Excellent interpersonal communication and project management skills with the ability to prioritise tasks across multiple projects
- Strategic mindset that can be seen beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
What we Offer
- Competitive base salary ensuring fair compensation for your skills and experience.
- Yearly performance-based bonus rewarding your hard work and dedication.
- We are all owners of the company! Stock options that align your interests with the companys success.
- Private Medical Care ensuring your well-being is taken care of.
- Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
- Remote or Hybrid work model providing flexibility and work-life balance.
- Stable working environment focusing on long-term cooperation and mutual growth.
- Opportunities for professional growth and development including Technical Professional and Skills Training in all required tools & individual development plans with internal Mentorship program.
- Collaborative multicultural work environment with a team of dedicated professionals fostering innovation and teamwork.
Employment Type
Full-Time
