Director, Media Planning

Job Title: Director Media Planning

EssenceMediacom is a global communications agency leading with breakthrough thinking building explosive growth for brands and helping our clients see the bigger picture. Our daring global network of 10000 communications experts help our clients breach traditional boundaries in media uncover novel ideas and unleash exponential growth. EssenceMediacom challenges conventional thinking to build propel and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity equity inclusion and sustainability.

Overview:

A Director Media Planning is responsible for all aspects of a clients business. They are responsible for the management of one or more client accounts. Working with cross-functional teams to access all EssenceMediacom services you will ensure the strategic delivery of client goals and business objectives.

They provide leadership and is the main client contact for Airbnb. Lead in client comms strategy planning client presentations and encouraging the highest quality media product and client satisfaction. They also play an active role coaching training and mentoring juniors. This role requires the person to work PST hours.

Key Accountabilities:

Client Service

Manage and own client relationships (Director level and below which may include Senior Manager Brand Managers)

Primary client contact

Responsible for client performance reviews including Vantage scores with a goal of achieving all clients in green or secure

Manage client expectations within agreed upon deliverables

Manage client briefings

Oversee and lead all aspects of the business

Leadership

Successfully lead and manage account team

Establish culture of excellence and quality output

Works with all internal resources including Investment Team Finance and Strategy in carrying out the development of their plans and client service requirements and is able to pressure test disciplines outputs to ensure they meet holistic media plan needs

Build and nurture relationships with US EssenceMediacom team ensuring collaboration strong partnership and a united vision to achieve client business objectives

Lead by example and foster an environment of collaboration and teamwork

Embrace EssenceMediacom culture mission and vision embody it and action it

Staff career development/succession planning through strong mentoring and coaching

Financial Management

Assist SVP or GAD with the development of business plans

Ensure revenue forecasted accurately

Responsible for ensuring monthly invoicing /billing for client is up to date

Responsible for Global spend tracker and Client facing Buy Summaries (BCR)

Complete understanding of client SOW and compensation

Ensure client compensation is in line with SOW

Ensure client service team responsibilities are completed to assist with discrepancy clearing

Media Planning

Solid understanding of online and offline planning

Skilled interpretation of client briefs and writing strategic plans establish strategies to meet objectives

Develops media plans and presentations in conjunction with more senior staff

Lead and oversee buy brief content and conduct buy brief meetings with internal groups

Oversee all media administrative duties including campaign set-up and maintenance and issue accurate client financial reports i.e. BCRs with a high degree of accuracy

Extensive understanding of different media channels

Lead clients plan presentations.

Extensive knowledge of all syndicated and proprietary tools

Approve media plans

Skills & Behaviour

Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels Comspoint Vividata

Resourcefulness able to tap into company resources across cross functional groups and demonstrate best use of resources

Able to convincingly and methodically build solutions to client problems

Strong presentation skills

Highly organized with the ability to manage multiple projects and oversee direct reports

Excellent written and verbal communication skills

Demonstrated strong critical thinking and problem-solving abilities

Strong analytical skills

Mathematically inclined quantitative skills

Able to understand and apply consumer insights

Education and Experience:

7 years in media planning / buying or other relevant media industry experience

Direct client service experience

Strong understanding of marketing & consumer communications roles

Post-secondary degree with a focus on Marketing preferred

ABOUT ESSENCEMEDIACOM:

EssenceMediacom people have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them Essentials because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people content and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people puts diversity at the forefront of our operations and creates opportunity for all. This collective culture is our power where ideas are freely exchanged and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity inclusivity and equal opportunity. We are committed to building a team that represents a variety of backgrounds perspectives and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are the more great work we can create together.