Dining Marketing Manager

Hopkins Dining is seeking a Dining Marketing Manager who will work under the leadership of the Director of Marketing to manage the promotion of our dining program from an innovative cutting edge and world class perspective. This individual will manage the planning and execution of marketing initiatives related to dining (i.e. special events meal plan promotion student engagement). Additionally this individual will assist in the development of all marketing materials related to dining including but not limited to promotional flyers social media content and environmental graphics.

Apart from promotional efforts the Dining Marketing Manager will lead student engagement efforts that include the departments Student Advisory Board and engaging with various student groups on campus. This role will support in gathering and assessment of customer feedback data. They will monitor results and respond to findings to ensure continuous improvement in processes and programs as well as high levels of satisfaction for students guests and the JHU community.

This role will continually assess goals practices and stay abreast of current industry trends that will ensure that Hopkins Dining remains a national leader in higher education dining.

Specific Duties & Responsibilities

Marketing Strategy and Brand Management (40%)

• Lead the day-to-day creation and management of marketing and communication strategies for Hopkins Dining.
• Manage the development writing editing and execution of Integrated marketing campaigns across print digital and environmental media to support key dining initiatives and events.
• Conduct interviews research and information gathering as appropriate.
• Serve as the subject matter expert in multiple communication vehicles.
• Manage all Hopkins Dining digital platforms including content creation analytics and community engagement on social media platforms.
• Develop and manage the Hopkins Dining annual special events calendar aligned with university milestones and cultural moments (e.g. Family Weekend Convocation).
• Serve as a brand ambassador ensuring all materials align with university branding standards and promote a consistent compelling narrative.
• Provide editorial oversight and review of communication vehicles for Hopkins Dining.
• Build partnerships across campus to enhance brand visibility and reputation.
• Drive implementation of best practices throughout Hopkins Dining.

Student Engagement & Community Relations (20%)

• Lead outreach and engagement efforts through student advisory board feedback platforms (e.g. TextnTell) and campus partnerships.
• Serve as the primary liaison for student organizations and other stakeholders related to dining engagement initiatives.
• Oversee recruitment training and mentorship of student marketing interns.

Marketing Research Analytics and Assessment (20%)

• Collaborate on the design and execution of focus groups campus mapping studies competitive analysis and trend forecasting.
• Leverage marketing and communication tools such as Google Analytics and survey platforms to track campaign performance and gather actionable insights.
• Analyze and manage data to drive strategic improvements and as a vessel for storytelling.
• Utilize data to manage forecasts.

Innovation and Strategic Development (20%)

• Develop and recommend new original strategies and creative approaches to communicate market and promote existing and new locations and concepts to enhance sales and drive customer satisfaction across diverse campus audiences.
• Develop propose and execute annual meal campaigns. This will include oral and written presentations and publications to various target groups and stakeholders.
• Utilize industry trends patterns and innovations to propose creative approaches that differentiate Hopkins Dining on a national scale.

Knowledge Skills and Abilities

• Advanced proficiency in Adobe Creative Suite Canva Microsoft Office and digital content platforms.
• Demonstrated experience managing multiple social media channels and CMS tools (e.g. WordPress).
• Understanding of marketing metrics SEO and digital engagement tools (e.g. Google Analytics Mailchimp).
• Exceptional communication skills with strong writing editing and presentation abilities.
• Creative analytical and strategic thinker with excellent project management and collaboration skills.
• Culturally responsive student-focused and adaptable in a dynamic fast-paced environment.

• Bachelors Degree in Marketing Communications Hospitality Management or a related field.
• Four (4) years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond HS Diploma/Graduation Equivalent to the extent permitted by the JHU equivalency formula.

• Strong portfolio demonstrating success in digital campaigns print media event marketing and brand storytelling.
• Experience within higher education hospitality or food service preferred.

Classified Title: Communications Associate
Job Posting Title (Working Title):Dining Marketing Manager
Role/Level/Range: ATP/04/PD
Starting Salary Range: $62900 - $110100 Annually ($70000 targeted; Commensurate w/exp.)
Employee group: Full Time
Schedule: Monday through Friday; Weekends and evenings as needed.
FLSA Status:Exempt
Location:Homewood Campus
Department name: Hopkins Dining
Personnel area: University Student Services