Vice President & General Manager
Vice President & General Manager
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Job Description
Vice President & General Manager Nexstar Digital Phoenix KAZT-CW NAZT-IND
Nexstar Media Group Inc.
Location: Phoenix Arizona (DMA #11)
Nexstar Media Group Americas largest local media company is seeking a digitally sophisticated visionary with a proven track record of digital sales leadership for the role of Vice President & General Manager to lead the sales of our full suite of digital mobile and CTV/OTT platforms Nexstars emerging Advanced TV portfolio along with our linear properties KAZT (CW) and NAZT (AZ-TV).
This is a rare opportunity to lead a multi-platform operation in Phoenix Arizonaone of the most dynamic and rapidly evolving media markets in the country. With more than 4.9 million residents and a robust economy Phoenix offers the ideal backdrop for a leader focused on CTV growth digital transformation and total video monetization. Phoenix is more than a media marketits a launchpad. With a fast-growing population top-tier sports teams cultural vibrancy and a business-friendly climate Phoenix is one of the most exciting metros in the country. It offers the ideal setting for a digital innovator to drive the next chapter in local media.
The Ideal Candidate
Were seeking a next-generation media executivesomeone who thrives at the intersection of content commerce and technology. You understand how to build revenue and audience across screens and have deep experience in:
- Digital sales strategy audience targeting and data-driven media planning
- Connected TV (CTV) addressable TV and OTT advertising
- Creating GTM strategies for Advanced TV and first-party data platforms
- Leading client-first innovation that unlocks cross-platform growth
You are not only fluent in the language of digital transformationyou lead it.
Key Responsibilities
- Develop and execute a CTV content & programming strategy tailored for the Phoenix market
- Recruit train and manage a high-performance team of digital-first sellers across local and regional accounts
- Drive advanced digital ad solution revenue growth through strategic targeting and full-funnel solutions
- Lead compelling Advanced TV and cross-platform sales presentations that showcase the power of Nexstars audience and technology
- Build deep relationships with brands agencies and holding company influencers particularly across digital & cross platform investment
- Champion customer-driven product development by gathering and translating feedback analyzing competitive offerings and prioritizing scalable solutions
- Oversee internal sales enablement including training GTM materials case studies and marketing support
- Secure client advocacy through joint PR branded success stories and collaborative events
Leadership Attributes & Qualifications
5 years of senior-level media leadership ideally in a multi-platform digital-forward environment Proven success scaling CTV and digital advertising strategies and leading integrated sales teams Deep understanding of first-party data audience segmentation and cross-platform campaign performance Strong financial and operational leadership experience with ability to align content product and sales around key business goals Strategic thinker with a bias for action a collaborative mindset and a passion for community storytelling
Why Nexstar
Nexstar Media Group Inc. is a leading diversified media company that produces and distributes engaging local and national news sports and entertainment content across its digital & linear platforms including more than 316000 hours of programming produced annually by our business units. Nexstar owns Americas largest local broadcasting group comprised of top network affiliates with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people daily.
If youre ready to lead the digital evolution in one of Americas top markets and to shape the future of total video with Nexstars scale and support apply now at Experience:
Chief
Employment Type
Full-Time
Key Skills
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