Member Engagement Manager, Marketing
Member Engagement Manager, Marketing
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$ 71000 - 128000
1 Vacancy
Job Description
Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and certifications. In addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Targethere.
Member Engagement Manager Marketing
Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.
As a Member Engagement Manger Marketing for the Loyalty team you will lead in delivering upon the Circle Member Engagement strategy inclusive of offers content and experiences. You will work closely with partner teams to enable seamless Circle engagement and experience plans inclusive of program benefits partnerships personalized content early access and promotions. In this role you will collaborate with partners across the company with specific focus including Marketing Digital Creative Finance and all roles across the Loyalty team to ensure all engagements are meeting both guest expectations and company forecast.
Overview: Develop and execute marketing strategy for member lifecycle journey across loyalty ecosystem. You will deliver personalized member marketing plans against measurable outcomes that will influence member behavior and deepen members relationship with Target.
Key Responsibilities:
Own the Lifecycle Engagement Marketing Strategy:Lead the planning and execution of marketing initiatives across all stages of the guest journey to drive member engagement aligned with business priorities and pillars.
Drive Audience Outcomes:Translate strategic goals into actionable marketing plans that drive engagement conversion and retention among defined audience segments.
Unify Channel Strategy:Serve as the central point of view for how engagement is achieved across all marketing channels and partner teams within Marketing & Digital (M&D).
Cross-Functional Collaboration:Work closely with internal teams and external partners to ensure consistent messaging and seamless execution across touchpoints.
Performance Optimization:Monitor results gather insights and continuously refine strategies to improve effectiveness and impact.
To achieve these outcomes your role will need to engage in the following activities:
Maintain daily interaction with key stakeholder to ensure success of Target Circle
Report and develop weekly action plans on KPI results and on drivers of variance
Aggressively prioritize the efforts of guest engagement strategy creation testing insights and guest learnings to ensure the opportunities with the highest potential are always making progress.
Build strong trusted relationships through regular collaboration with Marketing Creative Stores Digital partners technology teams including product owners engineers and data sciences analytics teams
Analyze root cause using both internal and external reporting tools and drive strategy adjustments as .
Deliver guest and financial metrics in support of Target Circle
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
Minimum requirements:
4-year degree or equivalent work experience
5 years related work experience (marketing digital direct marketing)
A collaborator who is able to inspire trust and confidence with a range of partners
Experience managing marketing performance
Demonstrated leadership and decision-making skills
Strong written and oral communication skills
Strong analytical and problem-solving skills
Self-Starter ability to work independently strong initiative
Strong planning and organizational skills
Desired Requirements:
MBA
Knowledge of strategy development problem solving and hypothesis testing
Previous experiences: Marketing Direct Marketing Channel Marketing loyalty strategy development working with cross functional teams merchandising and project management.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Application deadline is : 07/06/2025Required Experience:
Manager
Employment Type
Full-Time
