Public Relations and Digital Marketing Executive
Public Relations and Digital Marketing Executive
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Salary Not Disclosed
1 Vacancy
Job Description
- Plan execute and monitor integrated marketing campaigns across social media email and web platforms to drive awareness and conversions for Romanspage services and digital courses.
- Develop and oversee online sales funnels for training programs and HR solutions aligning marketing initiatives with business development goals.
- Design and manage paid advertising campaigns (Google Ads Facebook/Instagram Ads LinkedIn) with a strong focus on ROI and lead generation.
- Lead content strategy and publishing across LinkedIn Instagram X (Twitter) Facebook and the Romanspage website.
- Create high-quality content including blogs newsletters videos and infographics that aligns with Romanspages brand tone and appeals to SMEs job seekers learners and donors.
- Write compelling copy for social media emails websites and promotional materials in collaboration with the design team to produce engaging visuals and creatives.
- Develop and implement a comprehensive PR strategy to position Romanspage as a thought leader in HR consulting training and SME support.
- Build and maintain strong relationships with media houses influencers and key stakeholders to enhance brand visibility.
- Draft and distribute press releases success stories and thought leadership articles to communicate key organizational updates.
- Secure media features and speaking opportunities for Romanspage and its leadership team.
- Organize and coordinate events webinars and strategic campaigns to promote Romanspage services.
- Optimize SEO for Romanspages website and Coursademia platform to improve organic visibility and traffic.
- Monitor and analyze campaign performance metrics (reach engagement CTR conversions) and provide actionable insights for continuous improvement.
- Grow Romanspages online community by increasing followers engagement rates and customer loyalty.
Qualifications :
- 35 years of practical experience in public relations and digital marketing.
- Bachelors degree in Marketing Public Relations Mass Communication or a related field.
- Strong expertise in public relations and media engagement.
- Proven hands-on experience in digital marketing and lead generation campaigns.
- Excellent communication storytelling and content creation skills.
- Proficiency in using digital marketing tools (Google Analytics Meta Ads Manager Mailchimp Canva Hootsuite etc.).
- Ability to analyze data generate insights and adjust strategies for better results.
- Creative thinking and ability to develop innovative campaigns.
Additional Information :
What We Offer:
- Hybrid work model and performance-based flexibility
- Opportunity to contribute to meaningful projects that shape talent development in Africa
- Salary between N150000 to N200000 monthly
- Involvement in high-visibility campaigns and events
- Room for growth and creative ownership
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
