Marketing Assistant
Marketing Assistant
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Job Description
A. General Description:
This position will assist in marketing initiatives to maximize non-dues revenue of ASHAs products and services. The purpose of this position is to provide support for the online store and product database product production promotional calendar and marketing and data analysis. This position will manage all aspects of the ASHA Store at live events including planning goal setting promotions design onsite management and post-analysis. This position will coordinate social media campaigns to support the promotion of products and events. This position will proof content to ensure accuracy and consistency and update product content and marketing materials. This position is involved in marketing analysis sales reporting and consumer trends. This position is the liaison between the Marketing Distribution and Product Sales teams.
B. Responsibilities:
- Update the product database with pricing product descriptions and promotional coding.
- Manage all aspects of the live event bookstores.
- Update the ASHA Online Store with new advertising and promotions.
- Create new products and manage inventory for the ASHA Online Store.
- Develop and execute marketing plans for the ASHA Online store including promotions and sales
- Work with Marketing Managers to develop execute and track social media campaigns.
- Oversee product production and proofreading of ASHAs products including Reference Consumer Education and CEU Courses.
- Work with the marketing team to update the promotional calendar with information for e-mail blasts and other promotions.
- Provide information about new products and promotions to Product Sales and the Distribution teams.
- Assist in other marketing initiatives including but not limited to writing copy for special promotions.
C. Contacts:
To accomplish responsibilities listed above the incumbent has contact with:
To accomplish responsibilities listed above the incumbent has contact with National Office staff members including but not limited to Marketing & Sales ASHA Professional Development Digital Communications Convention and Meetings CE Registry and other Business Units Practices Information Services (IS) Surveys and Analysis Team NSSLHA Publications Product Sales Creative Media Services Finance Action Center and Membership.
To carry out positions duties work with external contacts including consulting agencies and vendors.
D. Freedom to Act:
The position reports directly to the Director of Marketing. Some latitude is given to the position in carrying out work assignments independently. The position receives strategic direction about project objectives and means to accomplish outcomes from the Director of Marketing and other stakeholders. Specific guidance and review will be provided on projects. Position uses excellent independent judgment to overcome obstacles and resolve discrepancies and problems.
Position recommends/performs/completes activities in a team environment and to Marketing Director to gain approval.
E. Qualifications Education Experience Knowledge Skills:
Knowledge and skills typically acquired through:
- Bachelors degree preferably with a concentration in Marketing Business Management or Communications
- At least 4 years marketing experience in a similar position in either a nonprofit or corporate organization
- Experience in live bookstore events
- Experience in product production and publishing
- Experience in tracking reporting and analysis
- Experience in copywriting
Scope and depth of technical skills/knowledge:
- Experience in proofing new products including marketing materials books technical references and brochures and booklets
- Excellent writing skills
- Live bookstore management
- Comfort working in a CRM and product database
- Demonstrated experience in analytical thinking
- Experience using understanding and reporting on Google Analytics promotional and sales reporting and using Excel Pivot Tables
- Excellent Excel Word and PowerPoint skills
Scope and depth of nontechnical skills/knowledge:
- Ability to manage multiple concurrent projects
- Ability to meet deadlines through the use of excellent organizational skills
- Attention to detail (very important)
- Strong teamwork skills
- Experience that shows creative and analytical thinking
- Excellent oral and written communication skills
- Demonstrated initiative in completing projects
F. National Office EEO Policy:
It is the policy of the American Speech-Language-Hearing Association to provide equal opportunity to all employees without regard for race sex national origin religion marital status disability veterans status age sexual orientation or LGBT status genetic information citizenship or any other factor protected by applicable federal state or local laws and ASHAs Bylaws. This policy applies to recruiting hiring transfer promotion compensation and benefits upward mobility training and development access to facilities termination and other personnel actions. Under the direction of the Chief Executive Officer with a firm commitment from coaches at all levels within the organizational structure of the National Office affirmative action will be taken to ensure the full utilization of members of racial/ethnic minority groups women persons with disabilities and Vietnam and disabled veterans within our workforce.
G. Disclaimer:
This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract.
Employment Type
Full-Time
