Marketing Assistant
Marketing Assistant
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$ 50000 - 60000
1 Vacancy
Job Description
About Dog Tag
At Dog Tag Bakery were more than just a bakery were part of Dog Tag Inc. a mission-driven organization that blends the art of baking with a powerful commitment to social impact. Based in DCs Georgetown neighborhood Dog Tag Bakery provides an innovative hands-on educational program for veterans military spouses and caregivers equipping them with the skills to launch their own businesses or transition to meaningful careers in the civilian workforce.
Our bakery is a place where delicious treats and meaningful service meet. Every item we create reflects our dedication to supporting those who have served our country. With every loaf cookie and pastry we honor the veterans military families and caregivers who walk through our doors offering them a path to success through learning community and empowerment.
Why Dog Tag
What makes Dog Tag truly unique is our holistic approach to social impact. We dont just serve great food; we provide a supportive environment for veterans and their families to thrive grow and connect. Our values of service entrepreneurship empowerment and respect guide everything we do from the way we interact with our team to the way we engage with our customers.
As part of our growing team youll have the opportunity to contribute to a mission thats bigger than baking. Youll help empower individuals change lives and make an impact every day. This is more than a job; its an opportunity to contribute to a legacy that transforms the lives of veterans military families and caregivers while serving delicious food to the community.
Role Description
Dog Tag seeks a highly motivated detail-oriented Marketing Assistant to support the development and implementation of marketing activities across all areas of the organization including our bakery fellowship program fundraising efforts and general brand awareness. This position will report to the Director of Communications and play a critical role in ensuring consistent messaging and strong visibility across all channels. The ideal candidate will have prior experience with a wide range of communications and marketing functions including social media branding website management digital marketing CRMs email marketing and creative strategy. The marketing assistant must be an organized multitasker able to handle multiple projects at once and meet tight deadlines.
Responsibilities & Duties
Marketing & Communication Support:
Assist in executing marketing and communication plans for the Dog Tag Bakery in Georgetown Dog Tag Fellowship Program and fundraising department (estimated effort distribution at 50/30/20 respectively).
Coordinate the production and distribution of marketing materials including flyers emails newsletters press releases and social media content.
Create proofread and edit copy for various marketing channels ensuring consistent voice and accuracy.
Support the creation and maintenance of a content calendar across platforms (social media email website).
Maintain brand consistency across all visual and written communications.
Work with Director of Communications on new ideas to optimize the marketing plan and strategy for the overall organization.
- Digital Marketing & Social Media:
Draft and schedule social media content that promotes our bakery products programs events and mission.
Assist with photo and video editing for content creation as needed.
Monitor engagement metrics and report performance trends.
Help manage email marketing campaigns and newsletters.
Support website updates including copywriting content refreshes and light graphic edits..
- Cross-functional Collaboration:
Partner with bakery program and development teams to understand key initiatives and translate them into compelling marketing content.
Coordinate photography videography and graphic design needs for product and menu launches events etc.
Assist with event marketing logistics and promotion (e.g. graduation ceremonies fundraising and volunteering events).
Assist in creating and maintaining marketing SOPs in collaboration with other departments.
- Administrative & Reporting Tasks:
Help prepare marketing reports and metrics for measuring success and reporting to internal and external partners.
Track marketing expenses and coordinate invoice processing with the finance team.
Organize and archive digital marketing assets.
Work Hours Compensation & Benefits
This is a full-time Monday-Friday position with occasional evenings and weekends.
Location: this is a hybrid role with a minimum of 3 days per week working from our bakery in Georgetown DC.
Starting salary: $50000 - $60000 annually (based on experience).
Paid leave including vacation and sick leave and holidays.
Paid end-of-year closing: in celebration of the incredible work done across all departments during the year Dog Tag closes between Christmas and New Year.
Medical (health dental and vision) insurance life & accident insurance and Employee Assistance Program.
Voluntary benefits include flexible spending accounts (medical dependent care transportation) short-term and long-term disability insurance and retirement plans.
Free coffee/tea and staff discount.
Opportunities for training and career growth.
Education andExperience
13 years of marketing communications or related experience (internships welcome).
Bachelors degree in marketing journalism advertising media or communications preferred.
Knowledge of traditional and digital marketing email and content marketing and social media ad platforms required.
Excellent writing communication and presentation skills.
Proficiency in full Microsoft Office and Google Suite especially with Google Drive Excel and PowerPoint.
Experience editing and managing websites.
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
Experience working with Hootsuite Canva and Salesforce strongly preferred.
Familiarity with basic video editing preferred.
Works well both independently and collaboratively with teams.
Comfortable engaging with external stakeholders.
Passion for mission-driven work and interest in supporting multiple areas of a growing nonprofit.
Employment Type
Full-Time
