Digital Content Specialist
Digital Content Specialist
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Job Description
Contract: Permanent
Closing date: Wednesday 16th July
Recruitment Partner: Shannon Linton ()
Join the Boots Online Doctor team as a Digital Content Specialist! Were excited to welcome talented individuals to apply for this full-time (40 hours per week) role and help us create meaningful impactful digital content.
About the role
As a Digital Content Specialist youll play an essential role in supporting the creation management and optimisation of digital content across various platforms. Alongside the Copy and Content Manager youll help develop and execute a content strategy ensuring everything we produce is relevant on-brand clinically aligned and customer-focussed. Youll take a lead on elements of day-to-day production and project management working alongside a variety of internal and external stakeholders from clinical and creative teams to production companies to deliver high-quality content aligned with our goals.
Key responsibilities
Content strategy & planning: Long-term strategy alignment with business/clinical goals identifying gaps prioritizing content based on data all included.
Collaboration: Working with Health Hub and internal teams (copy design legal clinical).
Content development & delivery: Managing logistics diverse formats production quality compliance accessibility.
Performance tracking: Monitoring content analyzing results recommending improvements.
Customer engagement & retention: Creating content for various touchpoints to boost engagement and health outcomes.
Innovation: Staying updated on trends and suggesting new ideas.
What youll need to have
Proven experience in digital content ideation management and creation ideally in healthcare wellness or regulated industries.
Innovative thinker with a talent for generating fresh ideas solving challenges and crafting engaging content for diverse audiences.
Skilled in content development across various formats and channels including multimedia like podcasts and videos with the ability to create cohesive storytelling.
Strong organisational and project management skills adept at handling multiple tasks and meeting deadlines.
Excellent communicator and collaborative team player able to work effectively with diverse stakeholders to deliver impactful content.
It would be great if you also have
Proficient with analytics tools such as Google Analytics (including GA4) and YouTube Analytics.
Basic audio/video editing skills or experience collaborating with production teams.
Familiarity with CMS platforms and SEO best practices.
Understanding of accessibility standards and inclusive content practices.
Our benefits
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Exclusions may apply eligible roles only. Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.
Why Boots
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots with you we change for the better.
Whats next
Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service) PVG (Protection of Vulnerable groups) or an Access NI Check.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
Keywords
Digital Content Specialist
Required Experience:
Unclear Seniority
Employment Type
Full Time
