Senior Marketing and Communications Specialist
Senior Marketing and Communications Specialist
Posted on :
06-07-2025
Employer Active
1 Vacancy
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Job Description
Overview
Utilize your excellent writing and communication skills and strong grasp of marketing trends and strategies to support Training Services initiatives and drive engagement with Training products and services.
Responsibilities
- Plan and execute marketing campaigns to build awareness drive demand and grow adoption of Training products and services
- Produce a variety of copy for digital social advertising event and other marketing channels to support Training campaigns and targeted product promotions
- Write blogs articles and other content to showcase Training impact and customer success
- Partner with Training Sales and other stakeholders to identify customer training needs and trends and develop sales-enablement materials to maximize results from marketing campaigns
- Collaborate with Esri teams to cross-promote Training products enable customer success and grow adoption of ArcGIS software
- Apply analytics and a data-driven approach to assess and optimize campaign content and performance
Requirements
- 5 years of experience with digital marketing strategies
- 3 years of writing experience including copywriting and content design for social media video publications email websites or other communication channels
- Excellent written and verbal communication skills
- Solid understanding of digital marketing processes
- Comfort with technology and enthusiasm for continually learning new technology
- Ability to build strong relationships with stakeholders and internal teams across the organization
- Ability to manage multiple projects simultaneously and thrive in a fast-paced cross-functional team environment
- Self-starter highly organized with a customer-centric attitude
- Top-notch attention to detail
- A team player able to help however needed
- Visa Sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the US.
- Bachelors in marketing communications or related field
Recommended Qualifications
- Experience with Salesforce Adobe Power BI or similar platforms
- Experience marketing educational products training or enterprise workforce solutions is a plus
- Knowledge of GIS/Esri products is a plus
#LI-KH4
#LI-Hybrid
Required Experience:
Senior IC
Employment Type
Full Time
Key Skills
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