Job Description:
Location: 9045 River Road Indianapolis IN 46240
*This is an in-office position that offers a hybrid schedule
Company Overview
Performing over 80 million locates annually USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality efficient safe and innovative solutions to protect our partners infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure Protecting Our Communities Protecting Ourselves.
Summary
The Content & Social Media Manager will develop content and execute a social media strategy to support business needs optimize our employer brand and expand brand reach.
Responsibilities
- Collaborate with marketing team and business function leaders to develop and execute a strong content strategy (posts videos infographics case studies whitepapers) for the website social media platforms and all requisite marketing campaigns
- Plan schedule and publish content across all relevant social media channels ensuring brand consistency and engagement for USIC and affiliate companies
- Monitor respond to and engage with audiences on multiple platforms; respond to comments and messages and foster an active online community
- Track analyze and report on social media performance (engagements impressions and audience growth) and marketing campaigns on a recurring basis; identify trends and provide insights to optimize strategy
- Collaborate with the marketing Director on campaign content needs and with the graphic designer for visual content.
- Develop content for all internal and external marketing communications i.e. digital ads e-mails intranet posts presentations newsletters web copy
- Stay informed on social media trends platform updates and content best practices
- Assist with coordination of conferences trade shows and other marketing projects and initiatives as needed
Requirements
- Bachelors degree in social media management digital marketing media communications or affiliated major
- 5 years of experience in social media management in a corporate setting
- Excellent written and verbal communication skills; experienced in writing and editing submission of writing samples required
- Ability to multi-task and prioritize effectively strong project management skills
- Proficiency with Adobe Creative software Microsoft PowerPoint and Excel
We are an Equal Opportunity Employer. Veterans are encouraged to apply.
Required Experience:
Manager