SITKA® Integrated Marketing Manager
SITKA® Integrated Marketing Manager
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Job Description
About the Role: The integrated marketing manager executes SITKAs consumer-first omnichannel marketing strategy in alignment with the Marketing Leaders direction by leading seasonal campaign planning and execution across retail ecommerce and wholesale. This role uses data and consumer segmentation to guide decisions optimize channel performance and strengthen SITKAs brand position across the full customer lifecycle.
This position will be locatedin Bozeman Montana with the possibility of a hybrid remote work arrangement depending upon the responsibilities of the role and business needs.
Responsibilities:
- Lead the development and execution of seasonal cross-channel marketing plans aligned to SITKA product launches and business priorities
- Translate strategy set by the Marketing Leader into actionable channel-specific marketing plans into actionable channel-specific marketing tactics across DTC retail and wholesale
- Manage and execute the editorial calendar strategy developed by the Marketing Leader gathering inputs from channel and creative teams to ensure strategic alignment timely execution and clear connection to business and brand priorities
- Facilitate monthly Integrated Marketing Meetings in collaboration with the Marketing Leader bringing together cross-functional stakeholders to review campaign performance align on priorities and implement optimizations across channels
- Apply RFM and behavioral segmentation insights provided by the Marketing Leader to inform campaign planning and consumer engagement across lifecycle stages
- Partner cross-functionally with product digital and brick & mortar teams to align go-to-market plans and ensure consistent campaign execution
- Manage the marketing communications calendar to ensure cohesive timely activation of key brand and product moments
- Monitor real-time performance data (e.g. traffic conversion sell-through inventory) and adjust plans to improve agility and impact
- Oversee public relations strategy and execution managing agency partners and press opportunities to elevate SITKAs brand visibility and earned media impact
- Support the annual marketing budgeting process by managing pacing reporting and tactical budget recommendations based on campaign performance
Required Qualifications:
- Bachelors degree in marketing business or a related field
- Minimum 6 years of experience in marketing driving integrated performance-based strategies
- Proven ability to build and implement integrated marketing strategies across direct and wholesale channels
- Experience using RFM or customer segmentation frameworks to guide strategy and improve lifecycle performance
- Strong understanding of omnichannel marketing metrics attribution and ROI optimization
- Demonstrated ability to synthesize insights and adjust campaigns based on market inventory and performance data
- Proficiency in campaign reporting budget oversight and performance communication across stakeholders
- Strategic thinker with the ability to execute against short-term priorities while supporting long-term brand growth
- Comfortable working in fast-paced cross-functional environments with a premium consumer brand lens
- Ability to travel up to 15%
Desired Qualifications:
- Masters degree in marketing business or a related field
- Experience in a marketing role within a $300M apparel/footwear consumer brand
Hybrid Working Arrangements are permitted for Associates in the continental United States (US) and Canada with appropriate approval and compliance with Gores hybrid working policies from the country in which they are employed.
What We Offer: Our success is based on the capability and creativity of our Associates and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.
We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for profit-sharing. Learn more at believe in the strength of a diverse and inclusive workplace. With diverse perspectives ideas and experiences we uncover new possibilities and make a greater impact in the world. We are proud of Associates for building on our rich history of innovation upholding our values and supporting an inclusive work environment where we treat each other and our external partners with fairness dignity and respect.
Gore is an equal opportunity employer. We welcome all applications irrespective of race color religion sex gender national origin ancestry age status as a qualified individual with a disability genetic information pregnancy status medical condition marital status sexual orientation status as a covered veteran gender identity and expression and any other characteristic protected by applicable laws and regulations.
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories e.g. arrest and conviction records in a manner consistent with the requirements of applicable laws.
Gore requires all applicants to be eligible to work within the U.S. Gore generally will not sponsor visas unless otherwise noted on the position description.
Our Talent Acquisition Team welcomes your questions at Experience:
Manager
Employment Type
Full Time
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