Marketing Program Operations Specialist

About Us:

Euna Solutions is a leading public sector SaaS provider focusedon delivering innovative solutions that empower public servants tothrive in an ever-evolving digital landscape. Our dynamic team values creativity collaboration and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world.

Job Title:
Marketing Program Operations Specialist

Job Summary:
Join our dynamic Marketing team as a Marketing Program Operations Specialist and drive the execution of high-impact campaigns that fuel lead generation and customer engagement! In this role youll
leverage tools like Pardot LeanData HubSpot HTML/CSS and WordPress to build and optimize email campaigns landing pages ads and digital content. Collaborating with cross-functional teams youll ensure seamless campaign delivery and contribute to measurable business outcomes in a fast-paced environment. Perfect for a tech-savvy marketer with
at least 3 years of experience eager to grow in marketing automation and program operations.

Key Responsibilities:

• Campaign Execution & Automation:

• Build test and deploy email campaigns landing pages and forms using Pardot to support B2B and ABM programs focused on lead generation and account engagement.

• Manage email templates dynamic content and audience segmentation in Pardot to deliver targeted high-performing campaigns.

• Troubleshoot automation workflows to ensure data accuracy and campaign success.

• Lead Scoring & Routing:

• Configure and maintain
  lead scoring models in Pardot to prioritize high value leads and accounts based on engagement fit and intent for B2B and ABM strategies.

• Utilize LeanData to streamline lead routing ensuring leads and accounts are accurately matched and assigned to the right sales reps in real-time improving response times.

• Monitor and optimize lead-to-account matching processes to support ABM campaigns targeting key accounts.

• Digital Content Management:

• Update and maintain campaign-specific web forms landing pages and integrations using WordPress aligning with B2B and ABM program goals and brand standards.

• Apply HTML and CSS to customize emails landing pages and web assets for optimal design functionality and responsiveness across devices.

• Program Operations Support:

• Coordinate with content design and sales teams to execute multi-channel marketing programs (email web social) on time and within scope.

• Support tracking and reporting on campaign performance metrics (e.g. open rates click-through rates conversions) to optimize programs.

• Import and manage lead uploads in Pardot and Excel ensuring data accuracy and proper formatting for B2B and ABM campaign segmentation.

• Maintain accurate program and lead data in Pardot and Salesforce ensuring campaign attribution and performance reporting.
  

Qualifications:

• Education & Experience:

• Bachelors degree in marketing Communications or related field.

• 3 years of experience in marketing campaign execution or program operations ideally in a B2B or ABM environment.

• Technical Skills:

• Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup automation and lead scoring.

• Experience with LeanData for lead routing account matching and ABM orchestration.

• Strong knowledge of HTML and CSS for customizing emails landing pages and web content.

• Hands-on experience with WordPress managing campaign-related web content and plugins.

• Familiarity with Salesforce Sales Cloud ABM tools (e.g. 6sense) Ad Platforms (e.g. LinkedIn Ads)
  or analytics platforms (e.g. Google Analytics) is a plus.

• Soft Skills:

• Excellent organizational skills and attention to detail to manage multiple campaigns and deadlines.

• Strong communication and teamwork skills to collaborate with cross-functional teams.

• Analytical mindset to assess campaign performance and suggest improvements.

• Proactive and eager to learn in a fast-paced environment.

Preferred Qualifications:

• Pardot Specialist or similar certification.

• Experience operationalizing marketing campaigns using email marketing best practices.

• Intermediate skills in Excel are preferred for data manipulation including pivot tables VLOOKUP and formulas.

Location: This role is hybrid 3 days/week in our Oakville ON office.

What Its Like to Work at Euna Solutions

At Euna Solutions we carefully foster a work environment where employees have a safe space for creative and intellectual freedom and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of theperksthat Euna employees enjoy:

Competitive wages
Wepaycompetitive wages and salaries and we only expect an honest 40-hour week for it.

Wellness days
Whats better than a long weekend An extra-long weekend!Twice a year Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

Community Engagement Committee
At Euna we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through timegiftsand skills.

Flexible work day
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.

Benefits
Askus for a copy of our health and dental benefits!

Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions as well as for miscellaneous fun.

About Euna Solutions

Euna Solutions is a leading provider of purpose-built cloud-based software that helps public sector and government organizations streamline procurement budgeting payments grants management and special education administration. Designed to enhance efficiency collaboration and compliance Euna Solutions supports more than3400organizations across North America in building trust enabling transparency and driving community impact. Recognized on Government Technologys GovTech 100 list Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more visit.

Please visit our website: check out our LinkedIn Pages believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and ifyoureexcited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small) please let us know.

For any inquiries or requestsregardingaccessibility at Euna Solutions please emailor call our officeat1.877.707.7755. Upon requestappropriate accessibleformats or arrangements will beprovidedas soon aspracticable.