DescriptionMarketing Operations Specialist
We are looking for a Marketing Operations Specialistto join our team at Hearst Connecticut Media Group with our Norwalk CT office. You will work in a collaborative fast-paced and fluid environment. Your role will include communicating with our advertising customers and internal departments to fulfill customer creative needs and launch campaigns.
What you will do:
- Support the Sales Reps Customer Success teams and Clients to ensure delivery of high-quality creatives and on-time launch of marketing campaigns.
- Effectively communicate our internal teams partners & clients in developing on-target messaging for advertisements (including video digital & print display email & audio).
- Serve as a customer facing representative of HCMG Advertising Department to gather creative assets & communicate ad proofs to customers and suggest best-practice recommendations to improve campaign engagement.
- Expedite the design and approval process to meet ad creative deadlines.
- Serve as the creative communications and design resource for customers by educating clients and agencies on critical elements that drive impactful creative.
- Deliver a customer-focused experience to our advertisers enhancing and strengthening the value of their partnerships with our organization.
- Fulfill additional Ad Creative and Ad Operation related duties as assigned by management.
Minimum qualifications:
- 3 years experience in the digital media industry with a focus on advertising campaign processing management and/or fulfillment.
- Demonstrable record of success with client facing role to include customer service and/or account management.
- Proficient with basic Excel
Preferred qualifications:
- Customer service and process driven with an interest in creative direction.
- Strong verbal and written communication skills with a solution-orientated mindset to work through workflow challenges & solutions.
- General understanding of digital and print advertising and of how creative elements impact campaign performance
- Experience maintaining relationships with customers to include local regional franchise or national business representatives advertising agencies and marketing managers.
- Experience working effectively and positively with internal departments (i.e.: Sales Customer Experience Production & Finance Teams).
- Ability to manage a high volume of customers while maintaining effective communication & diligence.
- Ability to work in a fast-paced deadline environment and adaptable to changes.
- A passion for digital and print media/marketing as a user and general knowledge of our ad products.
Required Experience:
Unclear Seniority